Alice Cheng - Creator of Suitorly

Captain
DISC Type : DS

Lead Coach & Creator at Suitorly

Greater Sydney Area, Australia

Overview

Alice is a career coach and the creator of Suitorly, an AI-powered hiring platform. With a 24-year background in finance and a CPA certification, she now helps professionals secure significant pay rises. People who have worked with her often describe her as brilliant, savvy, and inspirational. She holds both a Bachelors and Masters degree from UNSW.

After experiencing burnout in the corporate world, Alice embarked on a journey of self-discovery. This led her to create Ener Aura, a brand of handmade products designed to help others nourish their inner selves. Her mission is to help people find clarity, courage, and serenity in their own lives and careers.

Unique fact: The name for her wellness brand, Ener Aura, was inspired by the Danish word Ener, meaning "one-of-a-kind" or "extraordinary individual. "

Personality Overview

Long-Term Thinker

Planner & Achiever

Output-Driven

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Human-Centric Hiring
Believes the hiring process is broken because it reduces people to keywords, and she created her company, Suitorly, to fix this by focusing on human value.
AI in Careers
Created Suitorly, an AI-powered platform to help professionals, and co-founded FI² Club to teach finance leaders how to combine Artificial Intelligence with Emotional Intelligence.
Career Transitions
Passionate about helping others navigate career changes, drawing from her own experience of pivoting from a 24-year finance career at age 45.

Media Appearances

Alice has no verified media appearances

Work History

12-2025
Lead Coach & Creator at Suitorly
6-2025
Co-Founder & Club Leader at FI² Club
8-2023
Chief Ener Aura Creator (CEAC) at Ener Aura
1-2022
Job Search Coach | Career Coach | Chasing My Passion | Helping Others | Break From Corporate at Alice Cheng Coaching
1-2018 - 1-2022
Job Search & Career Coach - Side Passion Project (Part-Time) at Alice Cheng Coaching

Education

1998 - 2001
Masters from UNSW
1995 - 1997
BCommerce from UNSW

More Information

Social Presence :

Prographics :

Exp : 26 Location : Greater Sydney Area, Australia Job Level : Senior Designation : Lead Coach & Creator at Suitorly
URL has been copied!

Insights For Selling To Alice

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alice is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Alice

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Alice move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Alice take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Alice

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.