Alice Cowling

Editor
DISC Type : SC

Head of Marketing - London Bridge Hospital & Corporate at HCA Healthcare UK

Royal Tunbridge Wells, England, United Kingdom

Overview

Alice Cowling is the Head of Marketing for London Bridge Hospital & Corporate Services at HCA Healthcare UK. A passionate and determined expert in multichannel marketing strategies, she has extensive experience across B2B and B2C audiences. Colleagues describe her as a passionate solution provider who is always willing to share her knowledge.



Her current focus is on expanding the corporate health division, spearheading initiatives to drive growth and elevate the brand.

Personality Overview

Skeptic

Sometimes Friendly

Fact-Driven

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  Being observant comes to them naturally. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Team Building
Actively and frequently recruiting for multiple roles on her marketing team, including managers and executives, indicating a focus on talent acquisition and team growth.
B2B Healthcare Marketing
Her role covers corporate services and she is hiring for B2B-specific marketing positions to support an expanding corporate health division with significant growth plans.
Multichannel Campaigns
Her expertise involves leading multichannel marketing strategies, covering everything from content production and digital solutions to broad campaign and brand management.

Media Appearances

Alice has no verified media appearances

Work History

1-2022
Head of Marketing - London Bridge Hospital & Corporate at HCA Healthcare UK
1-2019 - 1-2022
Marketing Manager at London Bridge Hospital
11-2017 - 12-2018
Digital Marketing Lead at Brachers LLP
1-2017 - 11-2017
Digital Marketing Manager at Logistics UK
6-2016 - 1-2017
Digital Content Executive at Logistics UK

Education

2014 - 2015
Professional Diploma in Direct and Digital Marketing from The Institute of Direct and Digital Marketing

More Information

Social Presence :

Prographics :

Exp : 14 Location : Royal Tunbridge Wells, England, United Kingdom Job Level : Mid-senior Designation : Head of Marketing - London Bridge Hospital & Corporate at HCA Healthcare UK
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Insights For Selling To Alice

During A Call Or A Meeting

DO's

  • When following up with them, expect slowness; use questions to engage them, preferably over email.
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid emotional and informal language, stay objective and to the point instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alice is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Alice

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Alice move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Alice take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Alice

Personality Compatibility


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