Childerstone Manuela

Energizer
DISC Type : I

Head Of Marketing at HCA Healthcare UK

London, England, United Kingdom

Overview

Childerstone Manuela is the Head of Marketing at HCA Healthcare UK, specializing in developing impactful B2C and B2B strategies. Her expertise lies in driving business growth through digital transformation, budget management, and leading high-performing marketing teams within the healthcare sector.

She successfully led a massive digital transformation project, consolidating 300 websites down to 100.

Personality Overview

Full Of Energy

Believer

Imaginative

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are really good at seeing what the long-term impacts of their decisions could be. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Marketing ROI
Focuses on creating evaluation metrics to directly link marketing activities to return on investment, previously achieving a 29% ROI.
Digital Transformation
Spearheaded the consolidation of 300 websites into 100 and implemented new content management systems to drive record-breaking online traffic.
Large-Scale Leadership
Experienced in managing and restructuring large teams, including a department of 45 members, to significantly improve capabilities and results.

Media Appearances

Childerstone has no verified media appearances

Work History

1-2016
Head Of Marketing at HCA Healthcare UK
5-2015 - 12-2015
Group Marketing Manager at HCA Healthcare UK
3-2010 - 4-2015
Marketing & GP Liaison Manager at London Bridge Hospital
10-2008 - 2-2010
Marketing Manager at London Bridge Hospital
3-2007 - 10-2008
Marketing Coordinator at London Bridge Hospital

Education

Childerstone has no verified education history

More Information

Social Presence :

Prographics :

Exp : 20 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head Of Marketing at HCA Healthcare UK
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Insights For Selling To Childerstone

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Don’t assume a yes just because they have not said no
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Childerstone is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Childerstone

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Childerstone move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Childerstone take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Childerstone

Personality Compatibility


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