James Boswell

Enthusiast
DISC Type : i

Director of Cloud at Centrica

Greater Oxford Area, United Kingdom

Overview

James is an award-winning technology director at Centrica, leading the companys cloud-first strategy and driving cultural change with technology. A computer science graduate from the University of Reading, he is passionate about using AI and low-code/no-code solutions to enhance agility, improve customer service, and deliver large-scale transformation programs.

Outside of his primary role, James is an avid skier and enjoys exploring the world. An older article mentioned this has been temporarily paused with the arrival of his first child, highlighting his focus on family.

He enthusiastically embraces the mantra bigger, bolder, faster and driven by AI, and his CIO has stated he has the most exciting job in the company.

Personality Overview

Story Driven

Amiable & Agreeable

Optimistic

They are generally friendly, so be careful when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Generative AI in CX
He recently detailed how Centrica used GenAI to double web chat fulfillment rates, slash handle times, and significantly boost Net Promoter Scores.
Cloud Transformation
He leads Centrica's cloud function, focusing on maximizing AWS investments, upskilling teams through a "Cloud Academy, " and building a future-ready workforce.
Low-Code Revolution
He is a vocal advocate for low-code/no-code, highlighting how Centrica has used Microsoft Power Platform to build over 800 business solutions and empower citizen developers.

Media Appearances

James has no verified media appearances

Work History

1-2023
Director of Cloud at Centrica
10-2020 - 1-2023
Director, Design and Engineering at Centrica
6-2017 - 2020
Global Director - End User Computing at Centrica
1-2015 - 6-2017
Head of End User Computing at Centrica
4-2013 - 12-2014
Head of Incident and Problem Management at Centrica

Education

1999 - 2002
Computer Science from University of Reading
1997 - 1999
A-Levels from Brockenhurst College

More Information

Social Presence :

Prographics :

Exp : 23 Location : Greater Oxford Area, United Kingdom Job Level : Mid-senior Designation : Director of Cloud at Centrica
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Refer to interesting customer testimonials and stress on great customer experience
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from James

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will James move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can James take some risk or not?

  • They can take some low-probability risks if needed.

You And James

Personality Compatibility


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