Alice Farrell

Wildcard
DISC Type : sic

VP People at Grafana Labs

United Kingdom

Overview

As VP of People at Grafana Labs, Alice Farrell leads HR strategy for the remote-first, open-source software company. She has extensive experience scaling global teams, having previously served as HR Director at Canonical Ltd. She holds a Masters degree from The University of Edinburgh and is described by colleagues as focused, insightful, and passionate.

Originally from the Highlands of Scotland, Alice now lives in North Yorkshire with her two young children. In an interview, she mentioned her love for honey, especially Scottish heather honey with oatcakes. She enjoys the challenge and privilege of building a company culture where talented people want to stay long-term.

She joined Grafana Labs when it was only 37 people and has been instrumental in scaling it to over 1, 400 employees across more than 40 countries.

Personality Overview

Friendly But Slow

Requires Proof

Curious But Skeptical

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Remote-First Culture
She has worked in remote-first organizations for over nine years and finds the model challenging and interesting, especially when managing teams across many different countries.
Scaling Teams
Her roles at Grafana Labs and Canonical involved significant company growth, showcasing her expertise in scaling People operations for rapidly expanding, international tech companies.
Open Source Ethos
Her career has been dedicated to companies behind major open-source projects like Grafana and Ubuntu, indicating a strong alignment with its community and business models.

Media Appearances

Alice has no verified media appearances

Work History

10-2018
VP People at Grafana Labs
8-2017 - 10-2018
HR Director at Canonical Ltd.
1-2012 - 7-2017
HR Business Partner at Canonical Ltd.
6-2010 - 1-2012
Operations Manager at Acunu
9-2009 - 6-2010
HR Generalist at Canonical Ltd.

Education

1999 - 2003
Masters from The University of Edinburgh

More Information

Social Presence :

Prographics :

Exp : 19 Location : United Kingdom Job Level : Senior Designation : VP People at Grafana Labs
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Insights For Selling To Alice

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Ask them questions to understand their needs better while staying affable
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alice is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Alice

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Alice move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Alice take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Alice

Personality Compatibility


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