Alice Gargett

Critic
DISC Type : C

Marketing Director Givenchy at LVMH Perfumes & Cosmetics

United Kingdom

Overview

With two decades in the luxury beauty and fashion sectors, Tania is a strategic marketing leader currently at Acqua di Parma. Her career includes senior roles at LVMH, Parfums Christian Dior, and LOréal, where she drove brand growth and profitability. Described as driven and talented, she holds a Masters degree from NEOMA Business School.

She recently earned a "Generative AI Fast Trac" certification from LVMH, signaling a focus on integrating new technologies within the luxury market.

Personality Overview

Objective Thinker

Negotiator

ROI Driven

They choose to analyze logically and value facts to emotions.  It is very likely that they will negotiate pricing or other important terms. They like to do things independently and don’t look for support from others.

Topics They Care About

Luxury Branding
Her career is defined by building consumer-centric strategies for iconic brands like Givenchy, Dior, and Lancôme, with a focus on elevating brand identity.
Fragrance Innovation
She has extensive experience managing and marketing fragrance portfolios for L'Oréal and LVMH, and now leads marketing for the perfume house Acqua di Parma.
AI in Beauty
Her recent certification in Generative AI from LVMH highlights a professional interest in leveraging emerging technologies for marketing and customer engagement.

Media Appearances

Alice has no verified media appearances

Work History

8-2022
Marketing Director Givenchy at LVMH Perfumes & Cosmetics
8-2017 - 8-2022
Marketing Manager at Parfums Christian Dior
7-2011 - 7-2017
Group Marketing Manager at L'Oréal
4-2008 - 6-2011
Group Marketing Manager (Fragrances, Trade, Internet) at L'Oréal
1-2006 - 3-2008
Senior Brand Manager Viktor&Rolf / Cacharel Fragrances at L'Oréal

Education

1999 - 2002
Master's degree from NEOMA Business School
2001 - 2001
Master of science in business from Halmstad University

More Information

Social Presence :

Prographics :

Exp : 20 Location : United Kingdom Job Level : Mid-senior Designation : Marketing Director Givenchy at LVMH Perfumes & Cosmetics
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Insights For Selling To Alice

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alice is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Alice

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Alice move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Alice take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Alice

Personality Compatibility


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