Alice is a Strategy Director at TBWA\Media Arts Lab with 14 years of experience in brand building and human-centered design, currently leading strategy for Apple in Canada. She holds a BA from Queens University. Colleagues describe her as driven, smart, and a strong strategic thinker.
Outside of her strategy work, Alice is an accomplished writer and music journalist. She has contributed to publications like Dazed Magazine, The Paris Review, and Jay Zs Life+Times, where she has interviewed prominent musical artists, showcasing her deep interest in contemporary culture.
She has interviewed the popular band Arctic Monkeys for Jay Zs Life+Times publication.
Read the full overview →They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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