Alice Greenberg in

Alice Greenberg

Observer · DISC type ci
Strategy Director, Canada at TBWA\Media Arts Lab
📍 Greater Toronto Area, Canada

Alice is a Strategy Director at TBWA\Media Arts Lab with 14 years of experience in brand building and human-centered design, currently leading strategy for Apple in Canada. She holds a BA from Queens University. Colleagues describe her as driven, smart, and a strong strategic thinker.

Outside of her strategy work, Alice is an accomplished writer and music journalist. She has contributed to publications like Dazed Magazine, The Paris Review, and Jay Zs Life+Times, where she has interviewed prominent musical artists, showcasing her deep interest in contemporary culture.

She has interviewed the popular band Arctic Monkeys for Jay Zs Life+Times publication.

Read the full overview →
Experience
14 Years
Current Role
Strategy Director, Canada
Job Level
Mid-senior
Location
Greater Toronto Area, Canada
Personality Overview

How Alice shows up

Value Driven
Assertive
Example Seeker

They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Priorities

Topics Alice cares about

Cultural Brand Strategy
Focuses on weaving cultural insights and research together to deeply understand fans and communities, as seen in her leadership on the Apple account in Canada.
Engaging Fandoms
Explores how brands can authentically connect with passionate niches and fandoms, a core theme in her recent work involving the NHL and its fan culture.
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Career

Work history

7-2023
Strategy Director, Canada
TBWA\Media Arts Lab
8-2019 - 4-2023
Strategy Director
Anomaly
4-2018 - 8-2019
Strategic Lead
Jacknife
11-2016 - 4-2018
Brand Strategist
Jacknife
12-2014 - 3-2016
Digital Strategist
J. Walter Thompson
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2016 - 2016
Certificate
University of Virginia Darden School of Business
2007 - 2011
BAH
Queen's University
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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