Alice Greenberg

Observer
DISC Type : ci

Strategy Director, Canada at TBWA\Media Arts Lab

Greater Toronto Area, Canada

Overview

Alice is a Strategy Director at TBWA\Media Arts Lab with 14 years of experience in brand building and human-centered design, currently leading strategy for Apple in Canada. She holds a BA from Queens University. Colleagues describe her as driven, smart, and a strong strategic thinker.

Outside of her strategy work, Alice is an accomplished writer and music journalist. She has contributed to publications like Dazed Magazine, The Paris Review, and Jay Zs Life+Times, where she has interviewed prominent musical artists, showcasing her deep interest in contemporary culture.

She has interviewed the popular band Arctic Monkeys for Jay Zs Life+Times publication.

Personality Overview

Value Driven

Assertive

Example Seeker

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Cultural Brand Strategy
Focuses on weaving cultural insights and research together to deeply understand fans and communities, as seen in her leadership on the Apple account in Canada.
Engaging Fandoms
Explores how brands can authentically connect with passionate niches and fandoms, a core theme in her recent work involving the NHL and its fan culture.
Human-Centered Design
Leverages design-thinking and human-centered methodologies to unlock consumer insights and help brands future-proof themselves against emerging competitors.

Media Appearances

Alice has no verified media appearances

Work History

7-2023
Strategy Director, Canada at TBWA\Media Arts Lab
8-2019 - 4-2023
Strategy Director at Anomaly
4-2018 - 8-2019
Strategic Lead at Jacknife
11-2016 - 4-2018
Brand Strategist at Jacknife
12-2014 - 3-2016
Digital Strategist at J. Walter Thompson

Education

2016 - 2016
Certificate from University of Virginia Darden School of Business
2007 - 2011
BAH from Queen's University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Greater Toronto Area, Canada Job Level : Mid-senior Designation : Strategy Director, Canada at TBWA\Media Arts Lab
URL has been copied!

Insights For Selling To Alice

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Be prepared for a lot of questions, answer them objectively
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alice is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Alice

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Alice move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Alice take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Alice

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.