Alice Rutland

Examiner
DISC Type : cs

Head of AV at The Specialist Works

United Kingdom

Overview

Alice Rutland is the Head of AV at The Specialist Works, overseeing planning and delivery across TV, VOD, radio, and cinema. She has been with the agency for over seven years, progressing from an entry-level role, and holds a BA in Marketing from Bournemouth University and an IPA Foundation Certificate.

Outside of her core role, Alice shows a commitment to industry wellbeing by supporting organizations such as CALM and NABS. She is sociable and enjoys attending industry events and networking with peers, expressing enthusiasm for occasions to "put the glad rags on. "

Interesting fact: She is focused on reviewing AV innovation opportunities to drive growth and evolve the agencys buying power within the marketplace.

Personality Overview

Unexpressive

Overcautious

Tough To Convince

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  The only way to convince them is by showing them examples and ample proof. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

AV Innovation
Stated her focus is on reviewing "AV innovation opportunities for the agency" following her promotion to Head of AV in 2023.
Client Growth
Her role centers on creating growth-centric and client-centric solutions for a roster of accounts that includes Auto Trader and Frasers Group.
VOD Platform Strategy
She publicly analyzes strategic content partnerships between major players like ITV and Disney, focusing on their goal of reaching new audiences on VOD.

Media Appearances

The Specialist Works promotes Rutland to head of AV. Featured in The Media Leader

See Now

Work History

2-2023
Head of AV at The Specialist Works
10-2021 - 2-2023
AV Director at The Specialist Works
1-2019 - 10-2021
AV Manager at The Specialist Works
9-2011 - 7-2015
Student for BA (Hons) Marketing at Bournemouth University
7-2013 - 9-2014
Sales and Marketing Assistant at Longleat Enterprises

Education

2011 - 2015
BA (Hons) Degree in Marketing from Bournemouth University
2006 - 2011
3 A levels A*-C from Frome Community College

More Information

Social Presence :

Prographics :

Exp : 10 Location : United Kingdom Job Level : Mid-senior Designation : Head of AV at The Specialist Works
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Insights For Selling To Alice

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alice is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Alice

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Alice move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Alice take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Alice

Personality Compatibility


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