Alicia Holford, MBA
Examiner · DISC type csAlicia Holford is a Senior Marketing Manager specializing in sales enablement and engagement with deep experience in B2B2C channels. An MBA graduate from Cleveland State University, she has a proven record of driving growth at major companies like Sherwin-Williams and GOJO. Colleagues describe her as talented, intuitive, and focused.
Outside of her core role, Alicia is committed to continuous professional development, recently attending a marketing program at The Ohio State University Fisher College of Business. She values collaboration and camaraderie with her team and champions a positive mindset, publicly advocating for choosing optimism.
Alicia is a recipient of the Corporate Marketing Savvy Award.
Read the full overview →How Alicia shows up
They tend to have clarity about their needs and constraints, and are unlikely to over-promise. Being observant comes to them naturally. The only way to convince them is by showing them examples and ample proof.
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Calculativeness (C)
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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