Alicia Holford, MBA

Examiner
DISC Type : cs

Senior Marketing Manager - Sales Enablement & Engagement at Humana

Akron, Ohio, United States

Overview

Alicia Holford is a Senior Marketing Manager specializing in sales enablement and engagement with deep experience in B2B2C channels. An MBA graduate from Cleveland State University, she has a proven record of driving growth at major companies like Sherwin-Williams and GOJO. Colleagues describe her as talented, intuitive, and focused.

Outside of her core role, Alicia is committed to continuous professional development, recently attending a marketing program at The Ohio State University Fisher College of Business. She values collaboration and camaraderie with her team and champions a positive mindset, publicly advocating for choosing optimism.

Alicia is a recipient of the Corporate Marketing Savvy Award.

Personality Overview

Tough To Convince

Process Oriented

Overcautious

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  Being observant comes to them naturally. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Sales Enablement
Her career is focused on creating marketing strategies and tools that directly support and engage sales teams to drive revenue growth at companies like Humana and Sherwin-Williams.
Healthcare Marketing
She was critical to establishing PURELL as the #1 brand in healthcare systems and maintains a professional interest in major industry players like GE HealthCare.
Professional Development
She actively pursues learning opportunities, such as recent marketing training at Ohio State, to bring fresh ideas and better skills back to her team and company.

Media Appearances

Alicia has no verified media appearances

Work History

1-2026
Senior Marketing Manager - Sales Enablement & Engagement at Humana
4-2024 - 12-2025
Marketing Manager at Sherwin-Williams
9-2016 - 8-2023
PURELL Smartlink Strategic Account Manager at GOJO, Makers of PURELL
1-2009 - 9-2016
Marketing Manager at GOJO, Makers of PURELL
4-2007 - 4-2008
Product Manager for Walmart and Gift Line Products at Martin Designs Limited

Education

Masters from Cleveland State University
Bachelor of Science from The University of Akron

More Information

Social Presence :

Prographics :

Exp : 20 Location : Akron, Ohio, United States Job Level : Middle Designation : Senior Marketing Manager - Sales Enablement & Engagement at Humana
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Insights For Selling To Alicia

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alicia is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Alicia

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Alicia move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Alicia take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Alicia

Personality Compatibility


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