Alicia Holford, MBA in

Alicia Holford, MBA

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Senior Marketing Manager - Sales Enablement & Engagement at Humana
📍 Akron, Ohio, United States

Alicia Holford is a Senior Marketing Manager specializing in sales enablement and engagement with deep experience in B2B2C channels. An MBA graduate from Cleveland State University, she has a proven record of driving growth at major companies like Sherwin-Williams and GOJO. Colleagues describe her as talented, intuitive, and focused.

Outside of her core role, Alicia is committed to continuous professional development, recently attending a marketing program at The Ohio State University Fisher College of Business. She values collaboration and camaraderie with her team and champions a positive mindset, publicly advocating for choosing optimism.

Alicia is a recipient of the Corporate Marketing Savvy Award.

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Experience
20 Years
Current Role
Senior Marketing Manager - Sales Enablement & Engagement
Job Level
Middle
Location
Akron, Ohio, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Alicia cares about

Sales Enablement
Her career is focused on creating marketing strategies and tools that directly support and engage sales teams to drive revenue growth at companies like Humana and Sherwin-Williams.
Healthcare Marketing
She was critical to establishing PURELL as the #1 brand in healthcare systems and maintains a professional interest in major industry players like GE HealthCare.
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Career

Work history

1-2026
Senior Marketing Manager - Sales Enablement & Engagement
Humana
4-2024 - 12-2025
Marketing Manager
Sherwin-Williams
9-2016 - 8-2023
PURELL Smartlink Strategic Account Manager
GOJO, Makers of PURELL
1-2009 - 9-2016
Marketing Manager
GOJO, Makers of PURELL
4-2007 - 4-2008
Product Manager for Walmart and Gift Line Products
Martin Designs Limited
In the press

Media appearances

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Education
Masters
Cleveland State University
Bachelor of Science
The University of Akron
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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