Alicia Store

Evaluator
DISC Type : cds

Co-Founder at NAVIGATX

Winchester, England, United Kingdom

Overview

As COO of dsnm Ltd and Co-Founder of NAVIGATX, Alicia Store is a leader in the superyacht navigation industry. She specialises in operational strategy, business development, and managing high-value client relationships, guiding her companies through significant growth and technological evolution. Her firm has won two prestigious Queens Awards.

Outside of work, Alicia is a dedicated and accomplished equestrian. She is a keen showjumping rider and has competed with her team of horses across Europe. She also enjoys traveling and believes the concept of a perfect work-life balance is a myth, preferring to focus on integration.

Interesting fact: She jointly owns and runs dsnm Ltd with her husband, David Store, who originally founded the company.

Personality Overview

Quality Focused

Hard To Convince

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Superyacht Navigation
As COO of the world's largest superyacht navigation management company, she is deeply involved in operational strategy, service delivery, and client relationships in this niche sector.
Maritime Technology
Co-founded NAVIGATX to provide hardware installation and tech integration, and her firm dsnm developed its own award-winning navigation software, Compass.
Women in Yachting
Actively champions female leadership within the male-dominated superyacht industry; her company, dsnm Ltd, proudly consists of 70% female employees.

Media Appearances

Alicia has no verified media appearances

Work History

8-2022
Co-Founder at NAVIGATX
4-2008
Chief Operating Officer at dsnm Ltd

Education

Alicia has no verified education history

More Information

Social Presence :

Prographics :

Exp : 17 Location : Winchester, England, United Kingdom Job Level : Leadership Designation : Co-Founder at NAVIGATX
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Insights For Selling To Alicia

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alicia is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Alicia

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Alicia move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Alicia take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Alicia

Personality Compatibility


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