Alison Martin

Sharpshooter
DISC Type : DC

Associate Director, Omnichannel Marketing | Oncology at Corcept Therapeutics

Pacifica, California, United States

Overview

Alison is a results-driven marketing executive with over 15 years of experience in the pharmaceutical and life sciences sectors. She currently serves as Associate Director of Omnichannel Marketing in Oncology at Corcept Therapeutics, focusing on global digital strategy and brand building. People who have worked with her describe her as intelligent, creative, empathetic, and an ideal team player.

Outside of her professional life, Alison has a strong interest in leveraging data for health advancements, partly inspired by her familys experience with Parkinsons disease. She closely follows developments in early diagnostic technologies. She also appears to have an appreciation for Spanish culture, having expressed a fondness for being in Spain.

She is a recipient of the PM360 Trailblazer Brand Champion of the Year award for her innovative work in healthcare marketing.

Personality Overview

Precise But Practical

Fast But Analytical

Thorough Evaluator

They respond well to strong and respectful communication.  They prefer to move quickly, and expect the same from others. They are less concerned about the product and more about its potential impact.

Topics They Care About

Omnichannel Marketing
Her entire career, including her current role at Corcept Therapeutics, is focused on developing and implementing global omnichannel marketing strategies for the pharmaceutical industry.
Data-Driven Decisions
Authored an article titled "It's All About the Data" and emphasizes leveraging data-driven insights and analytics to optimize marketing performance and drive revenue growth.
Patient Education
A former colleague praised her for developing a "groundbreaking CF For Living patient education program, " highlighting her focus on patient-centric marketing.

Media Appearances

Alison has no verified media appearances

Work History

1-2026
Associate Director, Omnichannel Marketing | Oncology at Corcept Therapeutics
10-2023 - 3-2025
Global Digital Product Strategy (Contractor) at BioMarin Pharmaceutical Inc.
9-2018 - 10-2023
President | Chief Marketing Officer at AGM Digital
4-2021 - 9-2022
Senior Director, Web & Digital Marketing at Standard BioTools
8-2019 - 3-2021
Director, Web & Digital Marketing at Standard BioTools

Education

8-2023 - 11-2023
Certificate from Massachusetts Institute of Technology
Bachelor of Arts - BA from University of California, Santa Cruz

More Information

Social Presence :

Prographics :

Exp : 11 Location : Pacifica, California, United States Job Level : Mid-senior Designation : Associate Director, Omnichannel Marketing | Oncology at Corcept Therapeutics
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Insights For Selling To Alison

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alison is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Alison

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Alison move?

  • If convinced, they can reach decisions quite fast.
  • Can Alison take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Alison

Personality Compatibility


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