Alison Russell

Enigma
DISC Type : cid

Co-Founder & Chief Executive Officer at Russell Publishing

United Kingdom

Overview

Alison Russell is the co-founder of Russell Publishing, a market-leading B2B media company she led as CEO for over 28 years. Now retired, she remains influential as Chair for the Sussex Institute of Directors (IoD), where she focuses on supporting the local business community.

She is a passionate advocate for diversity in business and supports initiatives to encourage inclusivity. A classical music enthusiast, she also served on the Honorary Advisory Council for Berlioz 150, a committee celebrating the life and work of the composer Hector Berlioz.

Unique fact: Alison co-founded her boutique media company in 1992 and grew it into a market leader in the transport, pharmaceutical, and food science sectors.

Personality Overview

Persuasive & Assertive

Friendly Yet Blunt

Challenger

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

B2B Publishing
Co-founded and led Russell Publishing, a successful B2B media company specializing in print, digital content, and live events for niche industrial sectors for nearly three decades.
Local Business Advocacy
As Chair and Ambassador for IoD Sussex, she is passionate about ensuring local businesses have a strong voice and opportunities for growth within the community.
Diversity in Business
Actively champions diversity and supports initiatives designed to encourage and include all facets of society in the business world.

Media Appearances

Alison has no verified media appearances

Work History

4-1992
Co-Founder & Chief Executive Officer at Russell Publishing
12-2022 - 12-2022
Retired at Russell Publishing
8-2019
Member Honorary Advisory Council at Berlioz 150
4-2020 - 1-2021
Chair of IoD Sussex at IoD Sussex
4-2015 - 3-2020
Ambassador at IoD Sussex

Education

Alison has no verified education history

More Information

Social Presence :

Prographics :

Exp : 28 Location : United Kingdom Job Level : Leadership Designation : Co-Founder & Chief Executive Officer at Russell Publishing
URL has been copied!

Insights For Selling To Alison

During A Call Or A Meeting

DO's

  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alison is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Alison

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Alison move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Alison take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Alison

Personality Compatibility


Other Russell Publishing Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.