Krista Armstrong

Inspirer
DISC Type : di

UX Content Strategist at G2O

Columbus, Ohio Metropolitan Area, United States

Overview

Krista Armstrong is a UX Content Strategist at G2O, where she focuses on developing cohesive content strategies that tell compelling brand stories. Her experience includes managing a team of 26 copywriters at Zulily, and she is a Contentful Certified Content Manager.

Krista is passionate about creating bright, happy, and personalized spaces, both at work and at home. She highly values her colleagues, viewing them as some of the smartest people shes met. She also has a pet named Stevie Wanders.

She has expressed a strong desire to stay with her current company, G2O, long-term, a notable sentiment in todays professional landscape.

Personality Overview

Achievment Oriented

Fast Adopter

Generous

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Brand Storytelling
Helps clients tell clear, compelling stories through cohesive content strategies, with a focus on creating empathy for the audience.
Positive Work Culture
Frequently expresses deep appreciation for her colleagues at G2O and has stated her desire to remain with the company long-term due to its people.
Team Development
Previously managed a copy team of 26 people, implementing cross-training programs to maximize productivity, drive engagement, and add agility to workflows.

Media Appearances

Krista has no verified media appearances

Work History

6-2022
UX Content Strategist at G2O
9-2021 - 5-2022
Senior Content Strategist at Hunter Marketing
3-2020 - 10-2021
Marketing Content Strategy at MOZAY
1-2020 - 10-2021
Marketing & Web Content Copywriter at Constant Content
4-2019 - 1-2020
Studio Supervisor | Copy at Zulily

Education

2011 - 2015
Bachelor's degree from Mount Vernon Nazarene University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Columbus, Ohio Metropolitan Area, United States Job Level : Junior Designation : UX Content Strategist at G2O
URL has been copied!

Insights For Selling To Krista

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Krista is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Krista

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Krista move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Krista take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Krista

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.