Krista Armstrong in

Krista Armstrong

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UX Content Strategist at G2O
📍 Columbus, Ohio Metropolitan Area, United States

Krista Armstrong is a UX Content Strategist at G2O, where she focuses on developing cohesive content strategies that tell compelling brand stories. Her experience includes managing a team of 26 copywriters at Zulily, and she is a Contentful Certified Content Manager.

Krista is passionate about creating bright, happy, and personalized spaces, both at work and at home. She highly values her colleagues, viewing them as some of the smartest people shes met. She also has a pet named Stevie Wanders.

She has expressed a strong desire to stay with her current company, G2O, long-term, a notable sentiment in todays professional landscape.

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Experience
8 Years
Current Role
UX Content Strategist
Job Level
Junior
Location
Columbus, Ohio Metropolitan Area, United States
Personality Overview

How Krista shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Krista cares about

Brand Storytelling
Helps clients tell clear, compelling stories through cohesive content strategies, with a focus on creating empathy for the audience.
Positive Work Culture
Frequently expresses deep appreciation for her colleagues at G2O and has stated her desire to remain with the company long-term due to its people.
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Career

Work history

6-2022
UX Content Strategist
G2O
9-2021 - 5-2022
Senior Content Strategist
Hunter Marketing
3-2020 - 10-2021
Marketing Content Strategy
MOZAY
1-2020 - 10-2021
Marketing & Web Content Copywriter
Constant Content
4-2019 - 1-2020
Studio Supervisor | Copy
Zulily
In the press

Media appearances

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Education
2011 - 2015
Bachelor's degree
Mount Vernon Nazarene University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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