Alissa Swartz

Enthusiast
DISC Type : i

Director, Product Analytics at Basis

Santa Barbara, California, United States

Overview

Alissa Swartz is a data and analytics leader with over 15 years of experience in SaaS and nonprofit sectors, currently heading Product Analytics at Basis. A graduate of UCLA and Harvard University, she specializes in transforming complex data into strategic insights and building high-impact teams. Colleagues describe her as effective, supportive, and people-centric.

Outside of work, Alissa is deeply involved in her community, serving on the board for her local youth baseball organization. She is passionate about travel, having taken a career break to travel the world with her family, and is a lifelong Los Angeles Dodgers fan.

She took a gap year with her family to travel and school her children around the world.

Personality Overview

Non-Confrontational

Story Driven

Consensus Focused

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Data-Driven Strategy
Her career focuses on translating complex data into actionable strategy, aligning analytics with executive OKRs, and driving key company initiatives.
Building Analytics Teams
She has extensive experience leading and transforming analytics teams and founded an internal analytics and research community at a previous company.
Youth Sports Development
Actively serves on the board for a youth baseball organization as the Secretary and Communications lead, supporting her two sons' teams.

Media Appearances

Alissa has no verified media appearances

Work History

12-2025
Director, Product Analytics at Basis
12-2023 - 11-2025
Manager, Product Intelligence at LiveRamp
7-2023 - 12-2023
Travel at Career Break
9-2021 - 7-2023
Manager, Product Analytics at Procore Technologies
4-2019 - 6-2021
Data Analyst at AppFolio, Inc.

Education

Bachelor of Arts - BA from UCLA
Master's degree from Harvard University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Santa Barbara, California, United States Job Level : Mid-senior Designation : Director, Product Analytics at Basis
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Insights For Selling To Alissa

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Maintain high, positive energy and convey confidence
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alissa is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Alissa

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Alissa move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Alissa take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Alissa

Personality Compatibility


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