Alistair Lee

Commander
DISC Type : D

CEO at Veroscope

Weybridge, England, United Kingdom

Overview

Alistair Lee is the CEO of Veroscope, a firm using forensic linguistics and AI to detect deception. A serial entrepreneur, he founded and scaled two major SAP consultancies. People who have worked with him describe him as inspirational, positive, and gifted at sales.

His career shift from enterprise technology to forensic linguistics suggests a deep fascination with human psychology, communication, and analyzing behavior in high-stakes corporate environments. He is focused on understanding the unconscious drivers behind human language.

Unique fact: He grew his SAP firm, M3 Group, from a startup to 400 employees in four years with zero debt or acquisitions, culminating in an 8-figure exit.

Personality Overview

Very Quick

Decisive

Candid & Clear

They do not care very much about building rapport or relationships.  They prefer to move quickly, and expect the same from others. They respond well to strong and respectful communication.

Topics They Care About

Truth & Deception
His current company, Veroscope, is entirely focused on using linguistic analysis and AI to illuminate truth and detect deception in high-stakes business communications.
Entrepreneurial Growth
He has a significant track record of building businesses from scratch, employing rapid, organic growth models to achieve substantial scale and successful multi-million pound exits.
SAP Ecosystem
He founded one of the UK's earliest SAP consultancies, achieving SAP Logo Partner status and building a second firm to 400 people, demonstrating deep domain expertise.

Media Appearances

Alistair has no verified media appearances

Work History

1-2025
CEO at Veroscope
3-2023
Managing Partner at Motherlode Studio
3-2001
Investor and Executive Analysis consultant at Personal Investments.
11-1995 - 2001
Founder / CEO at M3 Group
1992 - 1994
SAP Practice Director. at Computer Power Group

Education

1980 - 1987
Education details unavailable from Reeds

More Information

Social Presence :

Prographics :

Exp : 33 Location : Weybridge, England, United Kingdom Job Level : Leadership Designation : CEO at Veroscope
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Insights For Selling To Alistair

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Refer to testimonials from well-known industry leaders
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don't try too hard to forge relationships with them
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alistair is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Alistair

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Alistair move?

  • If convinced, they can reach decisions quite fast.
  • Can Alistair take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Alistair

Personality Compatibility


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