Alix Cruyt

Evaluator
DISC Type : scd

Content en Strategie at Crossing Zebra

Belgium

Overview

Alix Cruyt is the Head of Content & Strategy at Crossing Zebra, where she leads the SME department. She specializes in developing content ecosystems that build trust for service providers among their future clients. Alixs background includes education in documentary filmmaking at Ritcs School of Arts and journalism at Erasmushogeschool Brussel.

Outside of her strategic work, Alix is an experienced photographer, having run her own photography business focusing on romantic and brand photoshoots. She also has a keen interest in sustainable transport and is a seasoned electric vehicle driver, having compared models from Tesla, Škoda, and Polestar.

Unique fact: Alixs very first car was an electric KIA, which she drove before receiving an electric vehicle from her company.

Personality Overview

Quality Focused

Thorough Evaluator

Hard To Convince

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Content Ecosystems
Helps businesses create interconnected content (videos, posts, articles) to build long-term trust with the 95% of the market not yet ready to buy.
SME Marketing
As the head of the SME department at Crossing Zebra, her work is specifically focused on developing content strategies for small and medium-sized enterprises.
LinkedIn Strategy
Actively posts about the evolution of LinkedIn, emphasizing the superior impact of personal profiles over company pages for building credibility and reach.

Media Appearances

Alix has no verified media appearances

Work History

1-2024
Content en Strategie at Crossing Zebra
11-2018 - 1-2024
Freelance Regisseur at Crossing Zebra
1-2016
Photographe indépendant at Le Mediamix d'Alix
1-2017
Réalisateur vidéo at Le Mediamix d'Alix
4-2018 - 9-2020
Freelance Redacteur & Fotograaf at Mediahuis Content Connections

Education

Televisie en Documentaire from Ritcs School of Arts
2014 - 2017
Journalistiek from Erasmushogeschool Brussel

More Information

Social Presence :

Prographics :

Exp : 5 Location : Belgium Job Level : N/A Designation : Content en Strategie at Crossing Zebra
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Insights For Selling To Alix

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alix is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Alix

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Alix move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Alix take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Alix

Personality Compatibility


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