Alix Cruyt in

Alix Cruyt

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Content en Strategie at Crossing Zebra
📍 Belgium

Alix Cruyt is the Head of Content & Strategy at Crossing Zebra, where she leads the SME department. She specializes in developing content ecosystems that build trust for service providers among their future clients. Alixs background includes education in documentary filmmaking at Ritcs School of Arts and journalism at Erasmushogeschool Brussel.

Outside of her strategic work, Alix is an experienced photographer, having run her own photography business focusing on romantic and brand photoshoots. She also has a keen interest in sustainable transport and is a seasoned electric vehicle driver, having compared models from Tesla, Škoda, and Polestar.

Unique fact: Alixs very first car was an electric KIA, which she drove before receiving an electric vehicle from her company.

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Experience
5 Years
Current Role
Content en Strategie
Location
Belgium
Personality Overview

How Alix shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Alix cares about

Content Ecosystems
Helps businesses create interconnected content (videos, posts, articles) to build long-term trust with the 95% of the market not yet ready to buy.
SME Marketing
As the head of the SME department at Crossing Zebra, her work is specifically focused on developing content strategies for small and medium-sized enterprises.
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Career

Work history

1-2024
Content en Strategie
Crossing Zebra
11-2018 - 1-2024
Freelance Regisseur
Crossing Zebra
1-2016
Photographe indépendant
Le Mediamix d'Alix
1-2017
Réalisateur vidéo
Le Mediamix d'Alix
4-2018 - 9-2020
Freelance Redacteur & Fotograaf
Mediahuis Content Connections
In the press

Media appearances

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Education
Televisie en Documentaire
Ritcs School of Arts
2014 - 2017
Journalistiek
Erasmushogeschool Brussel
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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