Allan Morrison

Evaluator
DISC Type : dcs

Strategic Account Executive, Communications & Media at Salesforce

Broomfield, Colorado, United States

Overview

Allan Morrison is a Strategic Account Executive at Salesforce, focusing on the Communications, Media, and High Tech industries. He specializes in driving digital transformation and enhancing customer experience for large-enterprise organizations, leveraging his background from Oracle and Salesforce. He holds a BBA from Texas Tech Universitys Rawls College of Business.


He was recognized as part of the top 10% of Salesforce Account Executives globally upon graduating from the Salesforce Sales Excellence AE Academy in 2023.

Personality Overview

Thorough Evaluator

Hard To Convince

Quality Focused

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Digital Transformation
His roles at both Salesforce and Oracle have focused on driving digital transformation for customer and employee experience initiatives.
Customer Experience
He managed Customer Experience Application Sales at Oracle and continues to focus on CX initiatives in his current role at Salesforce.
Comms & Media
His current role as a Strategic Account Executive at Salesforce is specifically aligned with the Communications and Media industry.

Media Appearances

Allan has no verified media appearances

Work History

3-2021
Strategic Account Executive, Communications & Media at Salesforce
1-2019 - 3-2021
Customer Experience Applications Sales Manager at Oracle
2-2018 - 12-2018
Account Executive - General Business, Manufacturing at Salesforce
8-2017 - 2-2018
Senior Account Executive, Mid Market at Salesforce
10-2015 - 8-2017
Account Executive, Mid Market at Salesforce

Education

2003 - 2007
BBA from Texas Tech University - Rawls College of Business

More Information

Social Presence :

Prographics :

Exp : 14 Location : Broomfield, Colorado, United States Job Level : Middle Designation : Strategic Account Executive, Communications & Media at Salesforce
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Insights For Selling To Allan

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Allan is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Allan

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Allan move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Allan take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Allan

Personality Compatibility


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