Allan Peretz (Peh-Retz) in

Allan Peretz (Peh-Retz)

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Lead Inventor & Owner at TestPilot
📍 Austin, Texas Metropolitan Area

Allan Peretz is a seven-time founder and CPG expert who has held leadership roles at Procter & Gamble and The Mars Agency. He is currently the Lead Inventor at TestPilot, an AI-powered platform for product launches. Colleagues describe him as a strategic, results-focused, and mission-oriented advisor.

Outside of his entrepreneurial ventures, Allan is a decorated Iraq combat veteran and a global hiker. He is also a vocal LGBTQIA+ ally and has demonstrated immense personal resilience in overcoming significant public adversity, including a PTSD episode related to his military service.

Unique fact: As a US Army infantryman, he was part of a five-member team that captured an Iraqi Republican Guard General during Operation Desert Storm.

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Experience
19 Years
Current Role
Lead Inventor & Owner
Job Level
Mid-senior
Location
Austin, Texas Metropolitan Area
Personality Overview

How Allan shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Allan cares about

CPG Innovation
His career is dedicated to helping CPG innovators, having launched 87 products and now leading TestPilot, a platform that helps brands launch new items more confidently.
eCommerce Growth
He has extensive experience building end-to-end eCommerce solutions, from creating P&G's first global DTC organization to founding the multi-million dollar firm Bold Strategies.
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Career

Work history

1-2025
Lead Inventor & Owner
TestPilot
11-2024
Mentor & Investor
SKU
8-2016 - 10-2024
Founder, CEO, and Executive Chair
Bold Strategies, Inc.
3-2013 - 8-2016
SVP / General Manager - eCommerce & Retail Marketing Group
The Mars Agency
8-2011 - 3-2013
Senior Director - Global Direct to Consumer (DTC) eCommerce
Procter & Gamble
In the press

Media appearances

TestPilot's Allan Peretz. Featured in YouTube
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Education
1997 - 1999
MBA Marketing
University of Illinois Urbana-Champaign
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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