Allan Peretz (Peh-Retz)

Captain
DISC Type : SD

Lead Inventor & Owner at TestPilot

Austin, Texas Metropolitan Area

Overview

Allan Peretz is a seven-time founder and CPG expert who has held leadership roles at Procter & Gamble and The Mars Agency. He is currently the Lead Inventor at TestPilot, an AI-powered platform for product launches. Colleagues describe him as a strategic, results-focused, and mission-oriented advisor.

Outside of his entrepreneurial ventures, Allan is a decorated Iraq combat veteran and a global hiker. He is also a vocal LGBTQIA+ ally and has demonstrated immense personal resilience in overcoming significant public adversity, including a PTSD episode related to his military service.

Unique fact: As a US Army infantryman, he was part of a five-member team that captured an Iraqi Republican Guard General during Operation Desert Storm.

Personality Overview

Output-Driven

Decisive But Calm

Long-Term Thinker

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

CPG Innovation
His career is dedicated to helping CPG innovators, having launched 87 products and now leading TestPilot, a platform that helps brands launch new items more confidently.
eCommerce Growth
He has extensive experience building end-to-end eCommerce solutions, from creating P&G's first global DTC organization to founding the multi-million dollar firm Bold Strategies.
Supporting Startups
As a seven-time founder and an active mentor and investor at SKU, he is passionate about providing CPG startups with the resources they need to accelerate their growth.

Media Appearances

TestPilot's Allan Peretz. Featured in YouTube

See Now

Work History

1-2025
Lead Inventor & Owner at TestPilot
11-2024
Mentor & Investor at SKU
8-2016 - 10-2024
Founder, CEO, and Executive Chair at Bold Strategies, Inc.
3-2013 - 8-2016
SVP / General Manager - eCommerce & Retail Marketing Group at The Mars Agency
8-2011 - 3-2013
Senior Director - Global Direct to Consumer (DTC) eCommerce at Procter & Gamble

Education

1997 - 1999
MBA Marketing from University of Illinois Urbana-Champaign

More Information

Social Presence :

Prographics :

Exp : 19 Location : Austin, Texas Metropolitan Area Job Level : Mid-senior Designation : Lead Inventor & Owner at TestPilot
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Insights For Selling To Allan

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Allan is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Allan

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Allan move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Allan take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Allan

Personality Compatibility


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