Allen Boening

Captain
DISC Type : DS

Co-Founder & CEO at synsona

Toronto, Ontario, Canada, Australia

Overview

Allen is a two-time co-founder, currently leading Synsona, an AI platform for B2B marketers. His background includes enterprise sales at Salesforce and entrepreneurial experience from his previous venture, Swapdesk. He holds degrees from Ryerson University and Cornell University. People who have worked with him describe him as professional, smart, and strategic.

Outside of his professional life, Allen has a keen interest in the intersection of travel and remote work. This passion led him to create a home-swapping platform for digital nomads, enabling professionals to travel the world affordably while working, and even involved collaborations with travel vloggers to grow the community.

He once pitched a previous startup in a Dragons Den / Shark Tank style webinar for entrepreneurs in the short-term rental industry.

Personality Overview

Output-Driven

Decisive But Calm

Long-Term Thinker

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

AI in ABM
As the co-founder of Synsona, he is focused on using AI to help B2B marketers scale personalized, account-based content and engagement.
Entrepreneurship
Having co-founded two companies, Synsona and Swapdesk, he often shares reflections on the unique and challenging experiences of building a startup from scratch.
B2B Marketing
He actively discusses challenges in B2B marketing, such as overcoming the 'fear of messing up, ' and advocates for using AI to innovate and drive value.

Media Appearances

Allen has no verified media appearances

Work History

8-2024
Co-Founder & CEO at synsona
2-2023 - 9-2024
Co-Founder & CEO at Swapdesk
7-2022 - 8-2024
Executive Member at Pavilion
8-2021 - 3-2023
Senior Account Executive - Enterprise at Salesforce
9-2019 - 8-2021
Account Executive at Salesforce

Education

2020 - 2020
Graduate Certificate from Cornell University
2010 - 2014
Bachelor of Commerce from Ryerson University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Toronto, Ontario, Canada, Australia Job Level : Leadership Designation : Co-Founder & CEO at synsona
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Insights For Selling To Allen

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Let them know of potential risks but suggest mitigation methods alongside
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Allen is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Allen

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Allen move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Allen take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Allen

Personality Compatibility


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