Manuel Bohnet in

Manuel Bohnet

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Country Manager New Zealand at Amazon Web Services (AWS)
📍 Auckland, Auckland, New Zealand

Manuel Bohnet is the New Zealand Country Manager for Amazon Web Services, spearheading a NZ$7. 5 billion investment in the nations new cloud region. An AWS veteran, he has held senior leadership roles across Europe, including the Nordics and EMEA. He holds an Executive MBA from Northwesterns Kellogg School of Management.

Outside of his corporate leadership, Manuel has an interest in tennis, having recently attended and celebrated key partnerships at the ASB Classic. He also engages with philosophical concepts, particularly Stoicism, and how they apply to modern life, as seen in his online interactions.

He is leading an AWS initiative projected to contribute NZ$10. 8 billion to New Zealands GDP and support the creation of 1, 000 jobs.

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Experience
14 Years
Current Role
Country Manager New Zealand
Job Level
Middle
Location
Auckland, Auckland, New Zealand
Personality Overview

How Manuel shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Manuel cares about

NZ Tech Investment
He is the public face of AWS's $7. 5B investment in New Zealand, frequently speaking on its projected economic impact and role in making NZ a technology hub.
Generative AI Adoption
He is actively advancing generative AI adoption in New Zealand, highlighted by a collaboration with Wētā FX to create purpose-built AI tools for VFX artists.
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Career

Work history

1-2025
Country Manager New Zealand
Amazon Web Services (AWS)
9-2022 - 12-2024
Head of Industry Strategy EMEA
Amazon Web Services (AWS)
4-2021 - 9-2022
Acting General Manager | Nordics & Baltics
Amazon Web Services (AWS)
2-2017 - 7-2017
Head of Amazon Pay Germany
Amazon
7-2013 - 1-2017
Senior Manager Sales - Amazon Pay
Amazon
In the press

Media appearances

Manuel Bohnet: Amazon Web Services' NZ Country Manager – Best of Business. Featured in Apple Podcasts
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Manuel Bohnet – Amazon Web Services NZ Country Manager on Amazon’s $7.5 billion investment plan for New Zealand. Featured in Newstalk ZB (Heather du Plessis Allan Drive)
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Education
2022 - 2024
Executive MBA
Northwestern University - Kellogg School of Management
2022 - 2024
Executive MBA
Kellogg-WHU Executive MBA
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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