Manuel Bohnet

Questioner
DISC Type : c

Country Manager New Zealand at Amazon Web Services (AWS)

Auckland, Auckland, New Zealand

Overview

Manuel Bohnet is the New Zealand Country Manager for Amazon Web Services, spearheading a NZ$7. 5 billion investment in the nations new cloud region. An AWS veteran, he has held senior leadership roles across Europe, including the Nordics and EMEA. He holds an Executive MBA from Northwesterns Kellogg School of Management.

Outside of his corporate leadership, Manuel has an interest in tennis, having recently attended and celebrated key partnerships at the ASB Classic. He also engages with philosophical concepts, particularly Stoicism, and how they apply to modern life, as seen in his online interactions.

He is leading an AWS initiative projected to contribute NZ$10. 8 billion to New Zealands GDP and support the creation of 1, 000 jobs.

Personality Overview

Value Seeker

Price-Sensitive

Systematic

They are more likely than others to negotiate on pricing and terms.  They prefer to do thorough analysis of any situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

NZ Tech Investment
He is the public face of AWS's $7. 5B investment in New Zealand, frequently speaking on its projected economic impact and role in making NZ a technology hub.
Generative AI Adoption
He is actively advancing generative AI adoption in New Zealand, highlighted by a collaboration with Wētā FX to create purpose-built AI tools for VFX artists.
Digital Skills Training
He often discusses AWS's commitment to upskill the local workforce, noting they have already trained over 50, 000 people in New Zealand in cloud disciplines.

Media Appearances

Manuel Bohnet: Amazon Web Services' NZ Country Manager – Best of Business. Featured in Apple Podcasts

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Manuel Bohnet – Amazon Web Services NZ Country Manager on Amazon’s $7.5 billion investment plan for New Zealand. Featured in Newstalk ZB (Heather du Plessis Allan Drive)

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Manuel Bohnet: Amazon Web Services' NZ country manager on ... (Podcast). Featured in PodParadise

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Work History

1-2025
Country Manager New Zealand at Amazon Web Services (AWS)
9-2022 - 12-2024
Head of Industry Strategy EMEA at Amazon Web Services (AWS)
4-2021 - 9-2022
Acting General Manager | Nordics & Baltics at Amazon Web Services (AWS)
2-2017 - 7-2017
Head of Amazon Pay Germany at Amazon
7-2013 - 1-2017
Senior Manager Sales - Amazon Pay at Amazon

Education

2022 - 2024
Executive MBA from Northwestern University - Kellogg School of Management
2022 - 2024
Executive MBA from Kellogg-WHU Executive MBA

More Information

Social Presence :

Prographics :

Exp : 14 Location : Auckland, Auckland, New Zealand Job Level : Middle Designation : Country Manager New Zealand at Amazon Web Services (AWS)
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Insights For Selling To Manuel

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Manuel is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Manuel

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Manuel move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Manuel take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Manuel

Personality Compatibility


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