Allie Gratton

Observer
DISC Type : ci

Global VP of Client Success at StoreForce

Toronto, Ontario, Canada

Overview

Allie Gratton is the Global VP of Client Success at StoreForce, a role she returned to after serving as Chief Client Officer at Salesfloor. With a background in Communications from Wilfrid Laurier University, she is a seasoned expert in building client relationships and guiding operational initiatives. She frequently speaks on empowering retail associates through technology.

Her career path includes a notable return to StoreForce in a more senior leadership position after a year away.

Personality Overview

Assertive

Value Driven

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Client Success
Her entire career, from manager to Global VP, has been focused on client engagement, services, and success within the retail sector.
Retail Technology
She has led discussions on leveraging unified technology to create agile and successful in-store associate experiences.
Employee Empowerment
Actively speaks on panels and keynotes about making store associates a retailer's greatest strength and driving in-store success.

Media Appearances

Allie has no verified media appearances

Work History

12-2025
Global VP of Client Success at StoreForce
10-2024 - 9-2025
Chief Client Officer at Salesfloor
5-2023 - 10-2024
Vice President of Client Services at StoreForce
5-2020 - 5-2023
Client Services Director at StoreForce
5-2016 - 5-2020
Client Engagement Manager at StoreForce

Education

Communications from Wilfrid Laurier University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Toronto, Ontario, Canada Job Level : Senior Designation : Global VP of Client Success at StoreForce
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Insights For Selling To Allie

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Persuade objectively how your product will help them achieve their goals
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Allie is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Allie

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Allie move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Allie take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Allie

Personality Compatibility


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