Katarzyna Zalewska

Critic
DISC Type : C

Senior Menager at Deloitte

Warsaw, Mazowieckie, Poland

Overview

Katarzyna Zalewska is a Senior Manager at Deloitte specializing in Brand and Portfolio Strategy. With a background in sociology and over 12 years in consulting, she excels in using data-driven consumer insights to foster responsible growth. Colleagues note her enthusiastic and assertive approach to advising clients on the best solutions.

She is the co-host and co-creator of #SUSCASTY, a podcast dedicated to exploring the challenges and opportunities of sustainability in business.

Personality Overview

Information Seeker

ROI Driven

Critic

They choose to analyze logically and value facts to emotions.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

ESG & Sustainability
A core focus of her career, evidenced by her role as an ESG lecturer for MBA programs and her extensive speaking engagements on sustainable development at industry forums.
Brand Strategy
Her current role at Deloitte and previous work at Kantar centers on building strong, responsible brands through data-driven strategy and clear market insights.
Consumer Behavior
Applies her sociology background to understand consumer insights and market trends, helping businesses connect with their audiences in a meaningful way.

Media Appearances

Katarzyna Zalewska | Senior Manager | Brand & Portfolio Strategy. Featured in Deloitte

See Now

Work History

6-2025
Senior Menager at Deloitte
10-2023
ESG Lecturer, Master of Business Administration (MBA ESG) at Łazarski po dyplomie
1-2023
Member at PTBRiO
1-2024 - 5-2025
Head of sustainability expertise at Kantar
3-2023 - 5-2025
#SUSCASTERKA | co-host of Kantar Polska podcasts on sustainability in business at Kantar

Education

2010 - 2012
Master of Arts (M.A.) from APS Maria Grzegorzewska University (Akademia Pedagogiki Specjalnej im. Marii Grzegorzewskiej)
2007 - 2010
Bachelor of Arts (B.A.) from APS Maria Grzegorzewska University (Akademia Pedagogiki Specjalnej im. Marii Grzegorzewskiej)

More Information

Social Presence :

Prographics :

Exp : 3 Location : Warsaw, Mazowieckie, Poland Job Level : N/A Designation : Senior Menager at Deloitte
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Insights For Selling To Katarzyna

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready to answer many clarity-seeking questions and requests for information
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try too hard to build a relationship with them
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katarzyna is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Katarzyna

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Katarzyna move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Katarzyna take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Katarzyna

Personality Compatibility


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