Allie Sonsthagen, MBA

Critic
DISC Type : C

SVP Brand Marketing and Communications at ThedaCare

United States

Overview

Allie has no verified overview

Personality Overview

Critic

Objective Thinker

ROI Driven

They are quite likely to negotiate on pricing or other key terms.  They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Allie has no verified topics they care about

Media Appearances

Allie has no verified media appearances

Work History

6-2024
SVP Brand Marketing and Communications at ThedaCare
5-2020 - 8-2024
Director of Marketing Technology & Analytics at ThedaCare
4-2022 - 9-2022
Senior Marketing Manager at Amazon
8-2018 - 5-2020
Senior Brand Manager at Kimberly-Clark
6-2015 - 8-2018
Director of Marketing at Bassett Mechanical

Education

2015 - 2019
Master of Business Administration (M.B.A.) from University of Wisconsin–Oshkosh
2004 - 2008
Bachelor of Arts (BA) from University of Wisconsin-Stevens Point

More Information

Social Presence :

Prographics :

Exp : 15 Location : United States Job Level : Leadership Designation : SVP Brand Marketing and Communications at ThedaCare
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Insights For Selling To Allie

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be formal and objective, they will appreciate it more
  • Tell them what ROI they can expect

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Allie is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Allie

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Allie move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Allie take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Allie

Personality Compatibility


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