Allison Munson

Critic
DISC Type : C

Manager, Marketing Operations & Analytics at Informa TechTarget

Brooklyn, New York, United States

Overview

Allison is a data-driven Manager of Marketing Operations & Analytics at Informa TechTarget, specializing in streamlining B2B marketing. Described by colleagues as hardworking, gracious, and a quick learner, she holds a BS from NYU Tandon School of Engineering and is a Google AdWords Certified professional.

Outside of her core role, Allison has a keen interest in marketing for social good, having authored articles on app development for non-profits and taken courses on the topic. Her unique degree in Sustainable Urban Environments also points to a passion for creating a positive impact.

She is a recipient of the prestigious NYU Presidents Service Award.

Personality Overview

Objective Thinker

Information Seeker

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They like to do things independently and don’t look for support from others.

Topics They Care About

B2B Marketing Operations
Her career is centered on managing and streamlining B2B marketing operations, analytics, and automation to improve efficiency and drive results.
Data-Driven Marketing
Colleagues describe her as a "data-driven marketer, " a theme reflected in her current role focusing on marketing analytics.
Marketing for Non-Profits
She has authored content on marketing for non-profits and has taken specialized courses on communications for this sector.

Media Appearances

Allison has no verified media appearances

Work History

10-2025
Manager, Marketing Operations & Analytics at Informa TechTarget
10-2024
Senior Marketing Operations Associate at Nomad
3-2023 - 5-2024
Marketing Automation Lead at UltiMaker
9-2022 - 3-2023
Senior Marketing Automation Specialist at UltiMaker
9-2019 - 9-2022
Senior Marketing Automation Specialist at MakerBot

Education

2010 - 2013
BS from NYU Tandon School of Engineering
2006 - 2010
Education details unavailable from Carnegie Vanguard HIgh School

More Information

Social Presence :

Prographics :

Exp : 10 Location : Brooklyn, New York, United States Job Level : Middle Designation : Manager, Marketing Operations & Analytics at Informa TechTarget
URL has been copied!

Insights For Selling To Allison

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Allison is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Allison

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Allison move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Allison take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Allison

Personality Compatibility


Other Informa TechTarget Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.