Alma Cervantes

Critic
DISC Type : C

Lead Coodinator, Hospitality & Events at Salesforce

Atlanta, Georgia, United States

Overview

Alma Cervantes is a Lead Coordinator for Hospitality and Events at Salesforce, drawing on an extensive background in hospitality management. Her career includes general manager roles where she honed skills in operations, team leadership, and financial forecasting. She studied Communication at Illinois State University.

Her commitment to community is demonstrated through her role as the Events Chair for Latinoforce ATL, a Salesforce equality group. This position highlights a passion for creating inclusive and engaging experiences that support diversity and connection within the workplace.

Unique fact: Alma leads event initiatives for Latinoforce ATL, showcasing her leadership in employee resource group activities at Salesforce.

Personality Overview

ROI Driven

Objective Thinker

Negotiator

They prefer to analyze logically and value objective facts over emotions.  They like to take decisions independently and do not seek others' support often. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Corporate Events
As a Lead Coordinator at Salesforce, she is responsible for hospitality and corporate meetings and events within the workplace services team.
Diversity & Inclusion
Her role as the Events Chair for Latinoforce ATL, a Salesforce equality group, indicates a strong passion for diversity and community-building initiatives.
Hospitality Management
Her entire career, from managing cafes to her current role at Salesforce, is centered around hospitality, operations, and client services.

Media Appearances

Alma has no verified media appearances

Work History

7-2025
Lead Coodinator, Hospitality & Events at Salesforce
7-2024 - 7-2025
Senior Specialist, Workplace Services Events at Salesforce
2-2022 - 7-2024
General Manager at The Good Eating Company
2-2020 - 2-2022
General Manager at Just Love Coffee Cafe
8-2006 - 2-2020
Store Manager at Starbucks

Education

Communication from Illinois State University
Education details unavailable from Triton College

More Information

Social Presence :

Prographics :

Exp : 19 Location : Atlanta, Georgia, United States Job Level : Mid-senior Designation : Lead Coodinator, Hospitality & Events at Salesforce
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Insights For Selling To Alma

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Be formal and objective, they will appreciate it more
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don't give superficial answers, they are easily rattled by them
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alma is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Alma

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Alma move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Alma take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Alma

Personality Compatibility


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