Alyson Moses

Questioner
DISC Type : c

Managing Director, Marketing & Communications at Water Environment Federation

United States

Overview

Alyson Moses is the Managing Director of Marketing & Communications at the Water Environment Federation (WEF). With over 20 years of experience, she leads brand strategy to advance WEFs vision. Her expertise includes purpose-driven communication from past roles, such as leading global communications for the CIO at Autodesk. She holds a Masters degree from DePaul University.

Outside of work, Alyson is passionate about supporting women and families, particularly the pressures women face to balance career and home life. She has served on the Board of Directors for the Oklahoma Childrens Theatre and prioritizes putting her family first while continuing to grow her professional expertise.

She recently moderated the founder panel for the Water-AI Nexus™ Center of Excellence, a WEF partnership with Amazon and The Water Center at Penn.

Personality Overview

Systematic

Not Easily Convinced

Value Seeker

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

Water Sector Innovation
As a marketing leader at WEF, she actively promotes the organization's mission for a life free of water challenges and is involved in campaigns like "Imagine a Day Without Water. "
Supporting Working Mothers
She has expressed concern for the pressure women face to "do it all" at work and home and is passionate about ensuring women have a seat at the table.
AI in Water
Her team launched the Water-AI Nexus™ Center of Excellence with partners like Amazon, and she previously shaped narratives around AI and digital transformation at Autodesk.

Media Appearances

Water Environment Federation, Amazon, The Water Center at the University of Pennsylvania and Leading Utilities Launch Groundbreaking Water‑AI Nexus Center of Excellence. Featured in PR Newswire

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Water Sector Organizations Partner on Innovative Generative AI Research Project. Featured in Water Environment Federation – Press Release

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WEF Incorporates Partnering for Impact, Drives Collaboration Across the Global Water Sector. Featured in Water Environment Federation – News

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Work History

5-2025
Managing Director, Marketing & Communications at Water Environment Federation
10-2024
Adjunct Professor, Business Communication at University of Central Oklahoma
1-2012
Strategic Integrated Marketing Communications Consulting at Aly Moses Public Relations
12-2011 - 5-2017
Strategic Communication Lecturer and PRSSA Adviser at The Ohio State University
9-2004 - 11-2011
Senior Account Supervisor at Edelman

Education

Master’s Degree from DePaul University
B.A. Communication from University of Dayton

More Information

Social Presence :

Prographics :

Exp : 21 Location : United States Job Level : Mid-senior Designation : Managing Director, Marketing & Communications at Water Environment Federation
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Insights For Selling To Alyson

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alyson is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Alyson

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Alyson move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Alyson take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Alyson

Personality Compatibility


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