Alyssa K. Fried

Judge
DISC Type : Dc

VP, Education Content, Nursing and Allied Health at Elsevier

New York City Metropolitan Area, United States

Overview

Alyssa is a senior EdTech and healthcare education executive with over 20 years of experience leading digital transformation and product strategy. She manages a ~$200M portfolio at Elsevier, focusing on modernizing academic products for nursing and allied health. She holds a B. A. from Penn State and an M. A. from Mercy University.

Outside of her executive role, Alyssa is dedicated to continuous personal and professional development. She recently completed a course on Instructional Design to supplement her extensive practical experience and spends time reflecting on what constitutes a meaningful career, showing a commitment to purpose-driven work.

She received an award for creating and launching the innovative pediatrics education website, AccessPediatrics.

Personality Overview

Quality Focused

Demanding

Objective Thinker

More than the product, they care about the impact of the product.  They respond better to strong and respectful interactions. They take a lot of pride in personal achievements.

Topics They Care About

EdTech Transformation
Focuses on transitioning legacy educational models to data-informed, product-led digital businesses in the healthcare sector.
Healthcare Curriculum
Drives content and product strategy for academic products, digital courseware, and assessments for future healthcare professionals.
Portfolio Modernization
Manages a large P&L and is responsible for revenue growth, margin improvement, and revitalizing mature product portfolios.

Media Appearances

Alyssa has no verified media appearances

Work History

5-2022
VP, Education Content, Nursing and Allied Health at Elsevier
8-2021 - 6-2022
Adjunct Instructor at Mercy University
5-2018 - 5-2022
Editorial Director at TrueLearn, LLC
5-2015 - 5-2018
Associate Director of New Markets at Kaplan Test Prep
7-2013 - 5-2015
Senior Editor at McGraw-Hill Education

Education

2000 - 2003
Bachelor of Arts (B.A.) from Penn State University
9-2019 - 8-2021
Master of Arts - MA from Mercy University

More Information

Social Presence :

Prographics :

Exp : 17 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : VP, Education Content, Nursing and Allied Health at Elsevier
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Insights For Selling To Alyssa K.

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Speak about competitive differentiation that your product offers
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alyssa K. is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Alyssa K.

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Alyssa K. move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Alyssa K. take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Alyssa K.

Personality Compatibility


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