Alyssa McNulty, MBA

Inquirer
DISC Type : cd

Brand Manager at Henkel

Cleveland, Ohio, United States

Overview

Alyssa is a Brand Manager at Henkel with a strong foundation in strategic marketing, supported by a recent MBA from Baldwin Wallace University and a Business Strategy Certificate from Cornell. Colleagues and mentors describe her as smart, focused, detail-oriented, and dedicated to excellence in her work.

She demonstrates a significant passion for continuous learning, proactively seeking out and completing new certifications in digital marketing and project management to expand her skills beyond her formal education. This commitment highlights her drive for personal and professional growth in the marketing space.

Unique fact: Alyssa successfully progressed from a Brand Intern to a Brand Manager at Henkel, showcasing her rapid development and impact within the company.

Personality Overview

Judgemental

ROI Conscious

Hard To Convince

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Brand Management
Currently serves as the OSI Brand Manager at Henkel, a role she grew into after starting as a Brand Intern at the same company.
Strategic Marketing
Specialized in strategic marketing for her MBA from Baldwin Wallace University and lists it as her professional headline.
Continuous Learning
After her MBA, she has actively pursued additional credentials, including a Meta certification and a Business Strategy Certificate from Cornell University.

Media Appearances

Alyssa has no verified media appearances

Work History

1-2026
Brand Manager at Henkel
7-2023 - 1-2026
Digital Marketing Project Specialist at Sherwin-Williams
8-2022 - 2-2023
Brand Intern at Henkel
1-2022 - 5-2022
Marketing Intern at CMT Consulting LTD
5-2021 - 8-2021
Marketing Intern at Union Home Mortgage Corp.

Education

5-2022 - 5-2023
Master of Business Administration - MBA from Baldwin Wallace University
2020 - 2022
Bachelor of Arts - BA from Baldwin Wallace University

More Information

Social Presence :

Prographics :

Exp : 3 Location : Cleveland, Ohio, United States Job Level : Middle Designation : Brand Manager at Henkel
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Insights For Selling To Alyssa

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Highlight the competitive differentiation of your product
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alyssa is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Alyssa

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Alyssa move?

  • Their decision making speed is somewhere in the middle.
  • Can Alyssa take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Alyssa

Personality Compatibility


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