Aman Birla

Pioneer
DISC Type : ids

Store Manager at Hamleys (Reliance Brands Limited)

New Delhi, Delhi, India

Overview

Aman is a retail leadership professional with over 13 years of experience managing multi-brand teams at top retailers like Hamleys, Van Heusen, and Arrow. He specializes in driving sales, enhancing customer experiences, and orchestrating store transformations. Aman holds a B. Sc. in Hospitality and Management from Indira Gandhi National Open University.

Outside of his direct management role, Aman shows a keen interest in the strategies of market-leading brands such as Nike and SAP. He is currently looking for a new role where he can apply his extensive experience in a challenging growth-oriented environment.

Recently, Aman led his store to win the Hamleys Premier League award for 2024, recognizing it as the top-performing location across India.

Personality Overview

Friendly But Fast

Dynamic But Sincere

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Retail Leadership
A passionate retail leader focused on driving growth, innovation, and next-level customer experiences in high-footfall environments.
Team Development
Excels at building, training, and motivating teams of over 20 members to consistently achieve sales records and service excellence.
Operational Excellence
Manages all facets of daily store operations, including sales, merchandising, stock control, and ensuring compliance with company policies.

Media Appearances

Aman has no verified media appearances

Work History

7-2023 - 9-2025
Store Manager at Hamleys (Reliance Brands Limited)
3-2019
Deputy Store Manager at Hamleys (Reliance Brands Limited)
4-2016 - 5-2020
Section Supervisor at Hamleys (Reliance Brands Limited)
2-2015 - 3-2016
Assistant Store Manager at Arrow (Arvind Lifestyle & Brand Ltd)
1-2013 - 1-2015
Assistant Manager at Van Heusen – Men’s Wear (Madura Fashion Lifestyle and Limited)

Education

4-2006 - 3-2009
B.Sc in Hospitality and Management from Indira Gandhi National Open University
Education details unavailable from Kendriya Vidyalaya

More Information

Social Presence :

Prographics :

Exp : 13 Location : New Delhi, Delhi, India Job Level : Middle Designation : Store Manager at Hamleys (Reliance Brands Limited)
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Insights For Selling To Aman

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aman is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Aman

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Aman move?

  • They are generally fast movers and can take quick decisions
  • Can Aman take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Aman

Personality Compatibility


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