Amanda Garnham

Initiator
DISC Type : Di

Sales Manager - ANZ & UK at Total Synergy

Sydney, New South Wales, Australia

Overview

Amanda is a sales and channel leader at Total Synergy, driving SaaS revenue for architecture and engineering firms across ANZ and the UK. A University of Technology Sydney graduate, she specializes in building high-performing teams and partner ecosystems. Colleagues describe her as dedicated, proactive, and customer-centric.

She never intended to have a career in sales. Amanda began her professional life as a software engineer and business analyst before an unexpected opportunity pivoted her entire career path.

Personality Overview

Confident

Impact-Oriented

Risk-Accepting

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

SaaS for AEC
Her career at Total Synergy and Autodesk has centered on providing SaaS solutions for the Architecture, Engineering, and Construction industry.
Channel Partnerships
Her professional focus involves building partner ecosystems, developing co-sell strategies, and driving revenue growth through strategic alliances.
Sustainable Work Culture
She has written about the pitfalls of a "heroic efforts" culture, advocating for sustainable processes over constant, last-minute saves.

Media Appearances

Amanda has no verified media appearances

Work History

8-2025
Sales Manager - ANZ & UK at Total Synergy
4-2020 - 4-2025
Partner Account Manager, ANZ at Autodesk
11-2012 - 4-2020
Territory Sales Executive at Autodesk
4-2012 - 11-2012
Senior Account Manager at Pronto Software
3-2006 - 2-2012
Senior Sales Executive at Total Synergy

Education

1993 - 1995
Bachelor from University of Technology Sydney

More Information

Social Presence :

Prographics :

Exp : 27 Location : Sydney, New South Wales, Australia Job Level : Middle Designation : Sales Manager - ANZ & UK at Total Synergy
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Insights For Selling To Amanda

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Look like someone who is on top of their game
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amanda is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Amanda

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Amanda move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Amanda take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Amanda

Personality Compatibility


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