Amanda Roffi

Energizer
DISC Type : I

Director at The Coca-Cola Company

Norwood, Massachusetts, United States

Overview

Amanda Roffi is a Director at The Coca-Cola Company, leveraging a lengthy career within the organization where she has progressed through roles like Category Manager and Senior Category Manager. She holds a Bachelors degree from Bridgewater State University, providing a strong foundation for her extensive industry expertise.

Based on her professional background and interests in major consumer goods companies like Nestlé, Amanda appears passionate about the dynamics of the food and beverage industry and strategic brand growth.

Her entire known career has been dedicated to rising through the ranks at a single, iconic company: The Coca-Cola Company.

Personality Overview

Informal

Relationship Oriented

Enthusiastic

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are naturally enthusiastic, so take their promise with a pinch of salt. They are people oriented, friendly and like creating new connections.

Topics They Care About

Category Management
Her career progression from Category Manager to Director at Coca-Cola highlights her deep expertise in this specific area.
CPG Industry
Her long-term employment at Coca-Cola and noted interest in Nestlé shows a clear focus on the consumer packaged goods sector.
Brand Loyalty
[Predicted] Her decade-plus tenure and advancement at The Coca-Cola Company suggest a strong belief in career growth within a single corporation.

Media Appearances

Amanda has no verified media appearances

Work History

1-2024
Director at The Coca-Cola Company
3-2021 - 1-2024
Senior Category Manager at The Coca-Cola Company
6-2019 - 3-2021
Category Manager at The Coca-Cola Company

Education

9-1997 - 5-2002
Bachelor's degree from Bridgewater State University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Norwood, Massachusetts, United States Job Level : Mid-senior Designation : Director at The Coca-Cola Company
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Insights For Selling To Amanda

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Be friendly and entertaining in your conversation
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be excessively objective, be a storyteller
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amanda is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Amanda

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Amanda move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Amanda take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Amanda

Personality Compatibility


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