Amanda Yen

Wildcard
DISC Type : sic

Newsletters Associate Editor at Business Insider

New York, New York, United States

Overview

Amanda Yen is the Newsletters Associate Editor at Business Insider, where she writes and develops the flagship "Insider Today" newsletter. An award-winning journalist, she is a graduate of Georgetown Universitys American Studies program, where her thesis earned the prestigious Mita Prize.

Amandas writing and interests often explore the intersection of culture and business. She has a keen eye for commentary on pop culture phenomena, generational trends, and the lifestyles of finance professionals, frequently analyzing them through a journalistic lens.

Unique fact: Amanda once publicly published a witty "resignation letter" as a Taylor Swift fan to comment on the artists billionaire status.

Personality Overview

ROI Driven

Curious But Skeptical

Requires Proof

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Newsletter Strategy
As an associate editor, she is directly involved in writing, editing, and developing Business Insider's flagship daily newsletter, "Insider Today. "
Gen Z Culture
She has written viral pieces and provided expert commentary on the cultural myths and workplace stereotypes surrounding Gen Z.
Finance Culture
Demonstrates a journalistic interest in the culture of finance, highlighted by her posts analyzing the fashion and lifestyle portrayed in the HBO series "Industry. "

Media Appearances

Amanda Yen - Business Insider. Featured in Business Insider

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Work History

6-2024
Newsletters Associate Editor at Business Insider
1-2024 - 6-2024
Breaking News Intern at The Daily Beast
8-2023 - 1-2024
Media Desk Associate at NBCUniversal

Education

2019 - 2023
Bachelor's degree from Georgetown University

More Information

Social Presence :

Prographics :

Exp : 2 Location : New York, New York, United States Job Level : N/A Designation : Newsletters Associate Editor at Business Insider
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Insights For Selling To Amanda

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Focus on immediate action-items rather than the larger goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amanda is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Amanda

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Amanda move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Amanda take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Amanda

Personality Compatibility


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