Amber Reed

Questioner
DISC Type : c

Chief Nursing Officer at BAYLOR SCOTT & WHITE HOSPITAL-COLLEGE STATION

Gause, Texas, United States

Overview

Amber Reed is the System Vice President of Nursing Innovation at Baylor Scott & White Health, leveraging over 25 years of progressive leadership. With an MBA in healthcare and certifications in oncology and nurse executive leadership, she focuses on using technology to advance patient-centered care, drawing from her experience as a CNO and Cancer Center Director.

Outside of her executive role, Amber is a working mother and a passionate advocate for nurse well-being and patient-centered care delivery. Her leadership is marked by a deep commitment to investing in and supporting her nursing teams, whom she has led through significant challenges, including the pandemic.

After a long career leading clinical teams, she became a patient herself when she survived a stroke, giving her a profound and unique perspective on patient care.

Personality Overview

Price-Sensitive

Value Seeker

Systematic

They are more likely than others to negotiate on pricing and terms.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Nursing Innovation
Her current role focuses on leveraging technology and care advances to bring hospital-level healthcare directly to patients in their homes.
Virtual Nursing
Leads system-wide strategy for virtual nursing and home health, a key focus of her current vice president role.
Nurse Empowerment
As a leader, she has focused on implementing shared governance models to ensure direct-care nurses have a strong voice in their practice and patient care.

Media Appearances

Amber has no verified media appearances

Work History

1-2018 - 9-2022
Chief Nursing Officer at BAYLOR SCOTT & WHITE HOSPITAL-COLLEGE STATION
7-2016 - 1-2018
Director, Cancer Center at BAYLOR SCOTT & WHITE HOSPITAL-COLLEGE STATION
System Vice President, Home Strategy/Virtual Nursing at Baylor Scott & White Health

Education

Master of Business Administration - MBA from American Sentinel University
Bachelor of Science - BS from American Sentinel University

More Information

Social Presence :

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Exp : 6 Location : Gause, Texas, United States Job Level : Senior Designation : Chief Nursing Officer at BAYLOR SCOTT & WHITE HOSPITAL-COLLEGE STATION
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Insights For Selling To Amber

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amber is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Amber

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Amber move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Amber take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Amber

Personality Compatibility


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