Melissa Fike

Trailblazer
DISC Type : ID

Executive Director, Marketing - Global Leasing Advisory at JLL

Atlanta, Georgia, United States

Overview

Melissa is an Executive Director at JLL, specializing in marketing for global leasing advisory. An innovative growth marketer with a background at Fortune 200 companies like McKesson, she has a proven track record of managing multi-million-dollar budgets. Colleagues describe her as a strategic, driven, and highly effective marketing leader.

Based on her professional activities, Melissa is committed to building and mentoring her team, actively recruiting for JLLs growing Nashville office. She appears to enjoy combining professional development with physical activity, having participated in a "netwalk" event, suggesting an appreciation for unconventional networking opportunities.

She is a recipient of an Innovation Award for Experiential Marketing and a Communicator Award for an integrated campaign.

Personality Overview

Charismatic

Friendly But Fast

Values Relationships

They are charming and can persuade others to support their decisions.  A combination of speed and relationship gets the best response from them. They are more likely to accept new and exciting technologies.

Topics They Care About

Go-to-Market Strategy
Her role at JLL centers on developing comprehensive go-to-market strategies, including market sizing, value proposition, and messaging for global campaigns.
Integrated B2B Campaigns
Has extensive experience developing and activating high-impact campaigns across paid, owned, and earned channels to build brand awareness and drive demand, particularly targeting the C-suite.
Team Building & Growth
Actively hiring for JLL's expanding team in Nashville, showing a focus on talent acquisition and championing dynamic teams as a change management leader.

Media Appearances

Melissa has no verified media appearances

Work History

4-2023
Executive Director, Marketing - Global Leasing Advisory at JLL
4-2022 - 4-2024
Senior Director, Marketing - Americas Business Lines at JLL
4-2019 - 4-2022
Director, Field Marketing - U.S. East Region at JLL
1-2014 - 7-2017
Director, Marketing Programs & Campaigns at McKesson
8-2013 - 12-2013
Global Integrated Marketing Program Manager at Kimberly-Clark

Education

M.S. from Georgia State University - J. Mack Robinson College of Business
B.A. with Honors from Frostburg State University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Atlanta, Georgia, United States Job Level : Senior Designation : Executive Director, Marketing - Global Leasing Advisory at JLL
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Insights For Selling To Melissa

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Display high self-confidence and expect them to have a strong personality.
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Avoid unnecessary negativity or slowness
  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melissa is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Melissa

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Melissa move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Melissa take some risk or not?

  • If necessary, they will be ready to take risks.

You And Melissa

Personality Compatibility


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