Amilcar Barcelona, MBA in

Amilcar Barcelona, MBA

Wildcard · DISC type sci
Brand Marketing Manager, Jordan Brand North America - NYC at Nike
📍 New York, New York, United States

Amilcar is a purpose-driven Brand Marketing Manager for the Jordan Brand at Nike in NYC. A people leader with an MBA from Mercy University, he has deep experience in brand strategy, marketing, and sales. He is recognized for his innovative ideas and ability to build strong partner relationships.

He is deeply committed to creating opportunities for children in underserved communities, particularly for Black and Latinx youth. His passion for social impact is demonstrated through his leadership roles and support for community programs that empower young people, such as Girls on the Run NYC.

Beyond his marketing role, Amilcar also serves as the NYC Lead for Nikes Black Employee Network (BEN).

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Experience
16 Years
Current Role
Brand Marketing Manager, Jordan Brand North America - NYC
Job Level
Middle
Location
New York, New York, United States
Personality Overview

How Amilcar shows up

Requires Proof
Friendly But Slow
Curious But Skeptical

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Priorities

Topics Amilcar cares about

Community & Social Impact
Actively works to create greater access and opportunities for children, especially within Black and Latinx communities.
Brand Marketing
Leads brand marketing and strategy for Nike's Jordan Brand in North America, focusing on the NYC market.
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Career

Work history

11-2023
Brand Marketing Manager, Jordan Brand North America - NYC
Nike
2-2023 - 11-2023
Digital Marketing Lead - Global Kids & Basketball
Nike
6-2022 - 2-2023
Marketing Lead, Jordan Brand North America - Kids
Nike
8-2021
Black Employee Network (BEN) NYC Lead
Nike
2-2021 - 6-2022
Brand Management Specialist - Global Kids
Nike
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2018 - 2020
Master of Business Administration - MBA
Mercy University
2011 - 2015
Bachelor of Arts (B.A.)
University at Albany
Social presence
in
Behavioral profile

DISC profile (public)

s

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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