Amilcar Barcelona, MBA

Wildcard
DISC Type : sci

Brand Marketing Manager, Jordan Brand North America - NYC at Nike

New York, New York, United States

Overview

Amilcar is a purpose-driven Brand Marketing Manager for the Jordan Brand at Nike in NYC. A people leader with an MBA from Mercy University, he has deep experience in brand strategy, marketing, and sales. He is recognized for his innovative ideas and ability to build strong partner relationships.

He is deeply committed to creating opportunities for children in underserved communities, particularly for Black and Latinx youth. His passion for social impact is demonstrated through his leadership roles and support for community programs that empower young people, such as Girls on the Run NYC.

Beyond his marketing role, Amilcar also serves as the NYC Lead for Nikes Black Employee Network (BEN).

Personality Overview

Requires Proof

Friendly But Slow

Curious But Skeptical

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Community & Social Impact
Actively works to create greater access and opportunities for children, especially within Black and Latinx communities.
Brand Marketing
Leads brand marketing and strategy for Nike's Jordan Brand in North America, focusing on the NYC market.
Youth Empowerment
Has extensive experience in marketing to kids and supports organizations focused on youth development.

Media Appearances

Amilcar has no verified media appearances

Work History

11-2023
Brand Marketing Manager, Jordan Brand North America - NYC at Nike
2-2023 - 11-2023
Digital Marketing Lead - Global Kids & Basketball at Nike
6-2022 - 2-2023
Marketing Lead, Jordan Brand North America - Kids at Nike
8-2021
Black Employee Network (BEN) NYC Lead at Nike
2-2021 - 6-2022
Brand Management Specialist - Global Kids at Nike

Education

2018 - 2020
Master of Business Administration - MBA from Mercy University
2011 - 2015
Bachelor of Arts (B.A.) from University at Albany

More Information

Social Presence :

Prographics :

Exp : 16 Location : New York, New York, United States Job Level : Middle Designation : Brand Marketing Manager, Jordan Brand North America - NYC at Nike
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Insights For Selling To Amilcar

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amilcar is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Amilcar

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Amilcar move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Amilcar take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Amilcar

Personality Compatibility


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