Amina Ighoud

Commander
DISC Type : D

Product Manager at BDigitAll

Algiers, Algeria

Overview

Amina is a Senior Product Manager and two-time founder with 14 years of experience in SaaS, E-commerce, and Fintech. She specializes in scaling Series C+ companies by building B2B and B2C products based on data and behavior-driven decisions. She holds a Bachelor of Commerce from the University of Algiers 3.

Outside of work, Amina has a passion for sharing knowledge, having launched a YouTube channel dedicated to psychology facts. She has also applied her skills to social causes, developing a web marketplace for an NGO focused on empowering North African craftswomen.

Interesting fact: Amina co-founded a solution to address clinician burnout that won the MIT "Africa Takes on COVID-19" hackathon.

Personality Overview

Impact-Driven

Candid & Clear

Risk-Taker

More than the product, they care about the impact of the product.  They respond better to strong and respectful interactions. They take a lot of pride in personal achievements.

Topics They Care About

Startup Founding
As a two-time founder, she has hands-on experience building ventures from the ground up, including an MIT hackathon-winning solution for clinician burnout.
Data-Driven Products
Her professional focus is on making data and behavior-driven decisions to build and scale both B2B and B2C products effectively.
HealthTech Solutions
Co-founded CoWell Solutions, an award-winning platform designed to combat clinician burnout, showing a commitment to solving critical healthcare challenges.

Media Appearances

Amina has no verified media appearances

Work History

1-2024 - 4-2024
Product Manager at BDigitAll
12-2021 - 12-2023
Professional development at Career Break
4-2021 - 11-2021
Product Manager at Yassir
9-2020 - 2-2021
Product Owner at aivatan
5-2020 - 11-2021
Co-founder and Founding Product Manager at CoWell Solutions

Education

2007 - 2011
Bachelor of Commerce - BCom from University of Algiers 3
3-2019 - 3-2020
Entrepreneurial and Small Business Operations from African Women Entrepreneurship Cooperative

More Information

Social Presence :

Prographics :

Exp : 10 Location : Algiers, Algeria Job Level : N/A Designation : Product Manager at BDigitAll
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Insights For Selling To Amina

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Objectively showcase the impact that your product creates
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don't try too hard to forge relationships with them
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amina is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Amina

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Amina move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Amina take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Amina

Personality Compatibility


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