Amir Jirbandey

Commander
DISC Type : D

Head of International Marketing at Personio

London, England, United Kingdom

Overview

Amir Jirbandey is the Head of International Marketing at Personio, a growth-focused leader with nearly 15 years of experience scaling B2B tech brands across borders. He specializes in turning bold ideas into measurable results and has a BS Hons from Kingston University. Colleagues describe him as visionary, knowledgeable, and unflappable.

He was the first commercial hire at the AI startup Papercup, where he built the go-to-market strategy, leading to its eventual acquisition.

Personality Overview

Very Quick

Decisive

Candid & Clear

They do not care very much about building rapport or relationships.  They prefer to move quickly, and expect the same from others. They respond better to strong and respectful interactions.

Topics They Care About

International Growth
His current role focuses on leading Personio's marketing and demand-gen efforts internationally. He has a track record of expanding brands into new markets, such as growing Treatwell across 13 locations.
B2B Demand Gen
A core focus of his career, he specializes in building and optimizing demand generation in new markets, with a close partnership with sales and revenue teams.
Scaling Startups
He has extensive experience in scaling startups, from being the first commercial hire at Papercup to advising numerous other startups like Wise, Learnerbly, and Prolific.

Media Appearances

Amir Jirbandey, Head of International Marketing at Personio - 6Sense. Featured in 6sense

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AMA: Amir Jirbandey from Papercup. Featured in Vestd

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Work History

3-2025
Head of International Marketing at Personio
5-2022 - 3-2025
Head of Growth & Marketing at Papercup
7-2020 - 5-2022
Head of Growth at Papercup
2019 - 2020
B2B Marketing Director at Treatwell
2018 - 2019
Head of Growth Marketing at Paddle

Education

2006 - 2009
BS Hons from Kingston University
2004 - 2006
BTEC from Richmond upon Thames College

More Information

Social Presence :

Prographics :

Exp : 17 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of International Marketing at Personio
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Insights For Selling To Amir

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don't try too hard to forge relationships with them
  • Do not spend too much time focusing on product tech or features
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amir is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Amir

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Amir move?

  • If convinced, they can reach decisions quite fast.
  • Can Amir take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Amir

Personality Compatibility


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