Amir Sadras in

Amir Sadras

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Founder at FUGU
📍 Israel

Amir Sadras is the founder of FUGU, a payment fraud solution that verifies transactions post-checkout. With over 20 years of experience in software management, he blends machine learning with business insights to help merchants reduce false declines and fraud. He holds an MBA from Esade and an MSc from Technion, Israel Institute of Technology.

Inspired by his merchant grandfather, Amir is passionate about empowering online sellers with the trust and security traditionally found in offline commerce. He is a dedicated father to three children and an ironman distance triathlete. His career includes service as a Captain in the Israeli Navy, reflecting a disciplined and strategic mindset.

Amirs work is driven by the family principle that no customer should be turned away, a value he now applies to fighting false declines in e-commerce.

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Experience
12 Years
Current Role
Founder
Job Level
Leadership
Location
Israel
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Amir cares about

Payment Fraud Prevention
Founded FUGU to combat payment fraud, false declines, and payment churn by verifying payments post-checkout, a core focus of his recent career.
Machine Learning Applications
Integrates machine learning with business tactics at FUGU to help online merchants maximize their return on assets by minimizing risk.
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Career

Work history

10-2017
Founder
FUGU
6-2013 - 6-2016
Co-Owner
Beton Aher
5-2011
VP, Business Development
Backflip Software
Product Manager
SAP Labs
9-2002 - 3-2004
MBA
ESADE Barcelona Spain
In the press

Media appearances

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Education
2002 - 2004
MBA
Esade
1996 - 2000
MSC
Technion - Israel Institute of Technology
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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