Amir Sadras

Questioner
DISC Type : c

Founder at FUGU

Israel

Overview

Amir Sadras is the founder of FUGU, a payment fraud solution that verifies transactions post-checkout. With over 20 years of experience in software management, he blends machine learning with business insights to help merchants reduce false declines and fraud. He holds an MBA from Esade and an MSc from Technion, Israel Institute of Technology.

Inspired by his merchant grandfather, Amir is passionate about empowering online sellers with the trust and security traditionally found in offline commerce. He is a dedicated father to three children and an ironman distance triathlete. His career includes service as a Captain in the Israeli Navy, reflecting a disciplined and strategic mindset.

Amirs work is driven by the family principle that no customer should be turned away, a value he now applies to fighting false declines in e-commerce.

Personality Overview

Cautious & Analytical

Systematic

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Payment Fraud Prevention
Founded FUGU to combat payment fraud, false declines, and payment churn by verifying payments post-checkout, a core focus of his recent career.
Machine Learning Applications
Integrates machine learning with business tactics at FUGU to help online merchants maximize their return on assets by minimizing risk.
Merchant Empowerment
His passion for FUGU is rooted in his family's merchant background, aiming to give online sellers the tools to safely accept more customers.

Media Appearances

Amir has no verified media appearances

Work History

10-2017
Founder at FUGU
6-2013 - 6-2016
Co-Owner at Beton Aher
5-2011
VP, Business Development at Backflip Software
Product Manager at SAP Labs
9-2002 - 3-2004
MBA at ESADE Barcelona Spain

Education

2002 - 2004
MBA from Esade
1996 - 2000
MSC from Technion - Israel Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 12 Location : Israel Job Level : Leadership Designation : Founder at FUGU
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Insights For Selling To Amir

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amir is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Amir

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Amir move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Amir take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Amir

Personality Compatibility


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