Amy Alderman, MBA

Initiator
DISC Type : Di

Director, Digital Engagement & Experience at MultiCare Health System

Greater Seattle Area, United States

Overview

Amy Alderman is a solutions-driven marketing strategist and the Director of Digital Engagement & Experience at MultiCare Health System. An MBA graduate from the University of Washington, she specializes in digital brand building and creating customer-centric programs. Colleagues describe her as a strategic, kind, and collaborative natural leader.

Amy is a growth-oriented professional passionate about leveraging technology to enhance user experiences in the healthcare sector. She is a certified Accessibility Practitioner, demonstrating a commitment to creating inclusive digital platforms. Her professional interests include advancements in digital marketing and strategy.

Unique fact: Amy has won multiple gold Aster and Healthcare Advertising Awards for her work on the "Healthy Outlook" blog and a crisis management campaign.

Personality Overview

Conviction Driven

Friendly Challenger

Impact-Oriented

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Digital Patient Experience
Her current role focuses on leading digital strategy and optimization efforts to ensure a seamless and effective experience across all digital touchpoints for patients.
Healthcare Marketing
Has an extensive career in healthcare marketing, managing integrated campaigns and brand strategy for multiple health systems and medical centers.
Website Strategy
Directs a portfolio of over 35 websites, has led full website rebuilds, and successfully launched three new sites in three years to bolster brand reputation.

Media Appearances

Amy has no verified media appearances

Work History

1-2022
Director, Digital Engagement & Experience at MultiCare Health System
11-2018 - 1-2022
Marketing Manager at Overlake Medical Center & Clinics
9-2017 - 11-2018
Marketing and Business Development Manager at Skagit Radiology, Inc. P.S.
10-2016 - 3-2017
Director of Account Services at GUILDHOUSE Group
9-2014 - 9-2016
Marketing, Communication and Community Education Manager at Walla Walla General Hospital/Adventist Health

Education

9-2022 - 6-2024
Master of Business Administration - MBA from University of Washington
1-2019 - 8-2019
Certificate from University of Washington

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater Seattle Area, United States Job Level : Mid-senior Designation : Director, Digital Engagement & Experience at MultiCare Health System
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Insights For Selling To Amy

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Focus on the big picture and the strategic value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amy is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Amy

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Amy move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Amy take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Amy

Personality Compatibility


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