Katrina Williams, EMBA

Questioner
DISC Type : c

Director of Inpatient Applications and Clinical Informatics at MultiCare Health System

Nashville, Tennessee, United States

Overview

Katrina is the Director of Inpatient Applications and Clinical Informatics at MultiCare Health System, where she leads a team of over 100 with a multi-million dollar budget. Specializing in large-scale EMR implementations and change management, she holds an MBA and multiple Epic certifications.

She recently collaborated with the State of Washington to develop a robust platform that positioned them to become Epic-ready.

Personality Overview

Price-Sensitive

Systematic

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

Healthcare Informatics
Her title and extensive experience at MultiCare Health System highlight her deep expertise in applying technology and data to clinical settings.
EMR Implementation
She has led eight major EMR projects, holds Epic certifications in Clin Doc and ASAP, and has managed go-live events for large hospitals.
Change Management
Her headline emphasizes a focus on "Leading operational engagement and change management," indicating it's a core part of her professional identity.

Media Appearances

Katrina has no verified media appearances

Work History

4-2024
Director of Inpatient Applications and Clinical Informatics at MultiCare Health System
5-2021 - 4-2024
Implementation Manager at MultiCare Health System
3-2019 - 5-2021
Architect at CereCore
7-2016 - 5-2019
Senior Analyst at HCA Healthcare
1-2014 - 7-2016
ASAP Analyst at Cheyenne Regional Medical Center

Education

5-2023 - 5-2025
Master of Business Administration - MBA from University of North Alabama
Bachelor of Science - BS from University of Phoenix

More Information

Social Presence :

Prographics :

Exp : 18 Location : Nashville, Tennessee, United States Job Level : Mid-senior Designation : Director of Inpatient Applications and Clinical Informatics at MultiCare Health System
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Insights For Selling To Katrina

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katrina is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Katrina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Katrina move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Katrina take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Katrina

Personality Compatibility


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