Amy Brann

Visionary
DISC Type : Ds

Founder at Synaptic Potential

Warwick, England, United Kingdom

Overview

Amy Brann is the founder of Synaptic Potential and a 2025 HR Most Influential Thinker, helping global brands like Tesco and EY unlock human potential. She applies insights from her medical studies at UCL to bridge neuroscience and business performance. Colleagues describe her sessions as fascinating, thought-provoking, and enlightening.

Amy is passionate about making complex science accessible and actionable, which led her to author three multi-translation books. One search result reveals that her expertise is complemented by her personal journey of raising an autistic daughter, giving her profound, real-world insights into how individuals brains work differently.

Unique fact: One of her keynotes on neurodiversity combines her professional expertise with her personal journey as a mother to an autistic daughter, offering profound insights.

Personality Overview

Big Vision Person

Goal-Oriented

Risk Tolerant

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Applied Neuroscience
Translates complex neuroscience into practical, evidence-based frameworks for organizations to improve leadership, culture, and high performance.
AI & The Human Brain
Actively speaks on the intersection of AI and the human brain, focusing on how people can stay human and adapt in an AI-driven world.
Leadership Self-Awareness
Addresses the common gap where 95% of people believe they are self-aware, while only 10-15% are, a core theme in her recent posts.

Media Appearances

Amy has no verified media appearances

Work History

9-2003
Founder at Synaptic Potential
3-2011
Keynote Speaker at Synaptic Potential
1-2012 - 6-2021
Author of 'Engaged', 'Make Your Brain Work' & 'Neuroscience for Coaches' at Synaptic Potential
10-2019
LinkedIn Learning Instructor at LinkedIn
7-2019
Associate at Møller Institute

Education

2003 - 2005
Medicine from UCL
1995 - 2002
High School from Hertfordshire and Essex High School for Girls

More Information

Social Presence :

Prographics :

Exp : 18 Location : Warwick, England, United Kingdom Job Level : Leadership Designation : Founder at Synaptic Potential
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Insights For Selling To Amy

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Use phrases like 'your team deserves', 'best in class' etc.
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amy is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Amy

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Amy move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Amy take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Amy

Personality Compatibility


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