Amy Bridge

Trailblazer
DISC Type : DI

Acquisition Marketing Manager at The AA

Greater London, England, United Kingdom

Overview

Amy is a data-driven Acquisition Marketing Manager at The AA with a decade of experience in multi-channel campaigns. Holding an Agile PM Practitioner certification, she excels at combining creative and analytical approaches. People who have worked with her describe her as creative, energetic, and solutions-oriented.

With a background in Art and Design from Falmouth University, she has a strong creative foundation. Her professional interests include major brands like The Walt Disney Company, suggesting an appreciation for powerful brand storytelling and customer engagement outside of her direct industry.

She recently completed an insightful course focused on recognizing and supporting peoples mental well-being.

Personality Overview

Informal

Values Relationships

Persuasive

They are more likely to be open to unproven but exciting technologies.  If they come to believe in your value proposition, they will be your champion. They like to keep things under control.

Topics They Care About

Customer Acquisition
Her core role involves owning BTL channels and paid social, where she successfully increased sales by 61% YoY and reduced CPA by 65% at The AA.
Data-Driven Campaigns
Employs extensive A/B testing and develops propensity models to enhance campaign performance, retention, and customer lifetime value.
Digital Retail Innovation
Led a cross-functional team at Volkswagen Group to launch an industry-leading digital retail store concept, showcasing her experience in innovative customer experiences.

Media Appearances

Amy has no verified media appearances

Work History

4-2019
Acquisition Marketing Manager at The AA
8-2017 - 4-2019
In life and Trade Up Marketing Manager at The AA
5-2017 - 8-2017
Contractor at TH_NK
4-2017 - 5-2017
Temporary Contract at Amaze
11-2016 - 4-2017
SEAT Retail Store Support Manager at Volkswagen Group UK Ltd

Education

2008 - 2009
ABC Diploma in Foundation Studies in Art and Design (Merit) from Falmouth University
2006 - 2008
A-Levels from Wellingborough School

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater London, England, United Kingdom Job Level : Middle Designation : Acquisition Marketing Manager at The AA
URL has been copied!

Insights For Selling To Amy

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Keep your pitch focused on the impact but nurture the relationship too
  • Address your competition clearly and confidently

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t force involvement of other stakeholders unless it is critical
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amy is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Amy

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Amy move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Amy take some risk or not?

  • They can take risks if necessary.

You And Amy

Personality Compatibility


Other The AA Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.