Amy Bridge in

Amy Bridge

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Acquisition Marketing Manager at The AA
📍 Greater London, England, United Kingdom

Amy is a data-driven Acquisition Marketing Manager at The AA with a decade of experience in multi-channel campaigns. Holding an Agile PM Practitioner certification, she excels at combining creative and analytical approaches. People who have worked with her describe her as creative, energetic, and solutions-oriented.

With a background in Art and Design from Falmouth University, she has a strong creative foundation. Her professional interests include major brands like The Walt Disney Company, suggesting an appreciation for powerful brand storytelling and customer engagement outside of her direct industry.

She recently completed an insightful course focused on recognizing and supporting peoples mental well-being.

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Experience
16 Years
Current Role
Acquisition Marketing Manager
Job Level
Middle
Location
Greater London, England, United Kingdom
Personality Overview

How Amy shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Amy cares about

Customer Acquisition
Her core role involves owning BTL channels and paid social, where she successfully increased sales by 61% YoY and reduced CPA by 65% at The AA.
Data-Driven Campaigns
Employs extensive A/B testing and develops propensity models to enhance campaign performance, retention, and customer lifetime value.
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Career

Work history

4-2019
Acquisition Marketing Manager
The AA
8-2017 - 4-2019
In life and Trade Up Marketing Manager
The AA
5-2017 - 8-2017
Contractor
TH_NK
4-2017 - 5-2017
Temporary Contract
Amaze
11-2016 - 4-2017
SEAT Retail Store Support Manager
Volkswagen Group UK Ltd
In the press

Media appearances

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Education
2008 - 2009
ABC Diploma in Foundation Studies in Art and Design (Merit)
Falmouth University
2006 - 2008
A-Levels
Wellingborough School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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