Amy Ferguson in

Amy Ferguson

Galvanizer · DISC type Id
Senior Director, Brand Marketing, Avion Rewards at RBC
📍 Toronto, Ontario, Canada

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
18 Years
Current Role
Senior Director, Brand Marketing, Avion Rewards
Job Level
Senior
Location
Toronto, Ontario, Canada
Personality Overview

How Amy shows up

Trusting
Persuader
People-Oriented

They are more likely to accept new and exciting technologies. They are not against taking risks and can make tough decisions when required.
 They will bat for you if they come to believe in you.

Priorities

Topics Amy cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

1-2023
Senior Director, Brand Marketing, Avion Rewards
RBC
1-2020 - 1-2023
Senior Director, In-Store Media Product Management
Loblaw Companies Limited
3-2018 - 1-2020
Senior Director, Brand Marketing
Loblaw Companies Limited
12-2016 - 2-2018
Marketing Director, Loyalty Program Integration (PC Optimum)
Shoppers Drug Mart
6-2015 - 12-2016
Marketing Director, Loyalty & Financial Services
Shoppers Drug Mart
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2014 - 2016
Executive MBA
Queen's University
2000 - 2004
BBA
Wilfrid Laurier University
2018
Certificate
Schulich School of Business - York University
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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