Amy Hendricksen in

Amy Hendricksen

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Sr. Director of Marketing, Protein Quantitation and Purification at Bio-Rad Laboratories
📍 San Francisco Bay Area, United States

Amy is a biotechnology marketing leader with 15+ years of experience, currently serving as a Sr. Director at Bio-Rad Laboratories. Leveraging a background as a lab technician and manager, she earned an M.S. in Biotechnology from the University of Wisconsin-Madison. Colleagues describe her as tenacious, customer-focused, and possessing great business acumen.

Outside of work, Amy is a passionate sailor and an active member of the Vallejo Yacht Club, where she has served on the social committee. She enjoys creating fun events for the club and is a co-owner of a Beneteau Oceanis 321 sailboat.

Unique fact: She co-owns a sailboat named "Bella Luna".

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Experience
21 Years
Current Role
Sr. Director of Marketing, Protein Quantitation and Purification
Job Level
Senior
Location
San Francisco Bay Area, United States
Personality Overview

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Priorities

Topics Amy cares about

Protein Research Tools
Leads marketing for Bio-Rad's protein quantitation and lab scale chromatography businesses, with a focus on western blotting and immunoassays.
Sailing & Boating
Is an active member of the Vallejo Yacht Club, serving on its social committee, and co-owns a Beneteau sailboat.
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Career

Work history

3-2024
Sr. Director of Marketing, Protein Quantitation and Purification
Bio-Rad Laboratories
3-2019 - 3-2024
Director of Marketing, Protein Quantitation
Bio-Rad Laboratories
2-2016 - 3-2019
Marketing Manager, Bio-Plex Systems
Bio-Rad Laboratories
1-2014 - 2-2016
Sr. Product Manager
Luminex Corporation
8-2010 - 1-2014
Global Product Manager
Promega
In the press

Media appearances

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Education
2008 - 2010
Master of Science
University of Wisconsin-Madison
2003 - 2004
Microbiology
University of Illinois Urbana-Champaign
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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