Amy Kleeblad Roman

Evaluator
DISC Type : DSc

Senior Account Manager at Forrester

Amsterdam, North Holland, Netherlands

Overview

Amy Kleeblad Roman is a Senior Account Manager at Forrester, focusing on Benelux Technology Providers, Travel, Logistics & Utilities. She leverages market research to help clients understand key trends and buyer behaviors.

She is passionate about continuous improvement and efficiency, always seeking better ways to operate. She also enjoys exploring new places and experiencing diverse cultures through travel.

Amy received a Certificate of Excellence for achieving her Propedeutic within her first year at Hotelschool The Hague.

Personality Overview

Hard To Convince

Thorough Evaluator

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

B2B Sales Trends
Amy frequently shares insights on how AI, buyer self-service, and GTM shifts are reshaping B2B sales, emphasizing the need for sellers to evolve.
Market Research
Her role at Forrester involves connecting business leaders with analysts for custom research and providing market data across various industries.
Artificial Intelligence
Amy actively shares content on the impact of AI, including AGI discussions, AI-powered selling, and augmented enterprise architecture.

Media Appearances

Amy has no verified media appearances

Work History

1-2021
Senior Account Manager at Forrester
6-2019 - 12-2020
Account Manager at Forrester
1-2018 - 6-2019
Account Manager at mGage, a Vivial Company
8-2017 - 12-2017
Account Manager EMEA at Voyage Control
5-2016 - 8-2017
Operations Manager at PROPERTY ASSETS LONDON LIMITED

Education

2011 - 2016
Bachelor of Business Administration (BBA) from Hotelschool The Hague
2004 - 2010
University Entrance Level from Willem de Zwijger College

More Information

Social Presence :

Prographics :

Exp : 10 Location : Amsterdam, North Holland, Netherlands Job Level : Middle Designation : Senior Account Manager at Forrester
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Insights For Selling To Amy

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amy is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Amy

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Amy move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Amy take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Amy

Personality Compatibility


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