Amy Smith

Examiner
DISC Type : cs

Market Manager - Secondary Care at FDB UK

Greater Exeter Area, United Kingdom

Overview

As Market Manager for Secondary Care at FDB UK, they possess 15 years of experience in digital healthcare, leading the strategic vision for medicines intelligence. A graduate of The University of Sheffield, their focus is on enabling safer and smarter healthcare across numerous sectors.

They draw inspiration from the women in their life, celebrating female colleagues driving change in healthcare. Family is also a cornerstone, and they credit their mothers unwavering support as being instrumental to their personal and professional journey.

Uniquely, their expertise extends across a wide variety of care settings, including mental health, primary care, community care, and prisons.

Personality Overview

Overcautious

Late Adopter

Process Oriented

The only way to convince them is by showing them examples and ample proof.  They do not like taking risks at all and go for proven options in the end. Being observant comes to them naturally.

Topics They Care About

Medicines Intelligence
Leads the strategic vision at FDB UK to transform medicines data into real-world intelligence that drives safe prescribing and system-wide interoperability.
Healthcare Productivity
Notes the recent NHS shift from simple digitization to enhancing productivity and modernizing legacy systems, a key area of national investment from April 2026.
Digital Health Innovation
Collaborates with NHS Trusts and digital health innovators to identify needs and shape solutions that deliver measurable clinical and operational impact.

Media Appearances

Amy has no verified media appearances

Work History

1-2025
Market Manager - Secondary Care at FDB UK
9-2024 - 1-2025
Senior Product Analyst at FDB UK
10-2016 - 1-2025
Product Analyst at FDB UK
6-2011 - 10-2016
Clinical Researcher at FDB UK

Education

2008 - 2011
Bachelor of Science - BS from The University of Sheffield
9-2005 - 6-2007
Education details unavailable from Richard Huish College

More Information

Social Presence :

Prographics :

Exp : 14 Location : Greater Exeter Area, United Kingdom Job Level : Middle Designation : Market Manager - Secondary Care at FDB UK
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Insights For Selling To Amy

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amy is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Amy

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Amy move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Amy take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Amy

Personality Compatibility


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