Amy Taylor

Trailblazer
DISC Type : DI

Sr. Director, BI, Advanced Analytics, Data & MarTech Delivery at SiriusXM

Dublin, Ohio, United States

Overview

Amy Taylor is the Senior Director of BI, Advanced Analytics, and MarTech Delivery at SiriusXM, where she leads enterprise-wide data strategy. She focuses on modernizing data ecosystems and advancing marketing technology like Salesforce and Adobe. A graduate of Oakland University, colleagues describe her as determined with acute analytical skills.

She built her career over a decade at Cardinal Health, progressing through five distinct roles to become a Senior Director of Marketing Operations, Analytics & Strategy.

Personality Overview

Assertive

Values Relationships

Friendly But Fast

They do not mind taking risks and can make hard decisions, if necessary.  They are more likely to be open to unproven but exciting technologies. They respond better to a combination of speed and relationship.

Topics They Care About

Enterprise Data Strategy
Leads enterprise-wide strategy across data platforms, business intelligence, and advanced analytics to enable data-driven decision-making.
MarTech Stack Modernization
Focuses on evolving technology capabilities, specifically mentioning Salesforce Marketing Cloud, Adobe Experience Cloud, and Tableau to optimize performance.
Building Analytics Teams
Her recent activity shows a strong focus on hiring and expanding her analytics, marketing insights, and SEO teams at an enterprise level.

Media Appearances

Amy has no verified media appearances

Work History

11-2022
Sr. Director, BI, Advanced Analytics, Data & MarTech Delivery at SiriusXM
9-2020 - 11-2022
Senior Director, Marketing Operations, Analytics & Strategy at Cardinal Health
1-2019 - 9-2020
Director, Digital Operations, Enterprise Marketing at Cardinal Health
4-2017 - 1-2019
Manager, Data Analytics, Enterprise Digital Marketing at Cardinal Health
4-2014 - 3-2017
Senior Advisor, Data Analytics eCommerce Digital Marketing at Cardinal Health

Education

BS from Oakland University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Dublin, Ohio, United States Job Level : Senior Designation : Sr. Director, BI, Advanced Analytics, Data & MarTech Delivery at SiriusXM
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Insights For Selling To Amy

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Give them control of the sales process

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amy is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Amy

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Amy move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Amy take some risk or not?

  • They can take risks if necessary.

You And Amy

Personality Compatibility


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