Ana Beatriz Rodrigues Rosa

Sharpshooter
DISC Type : DC

Head de Talentos e Cultura at Oficina Consultoria

Federal District, Brazil

Overview

Ana Beatriz Rodrigues Rosa is a senior HR leader specializing in organizational transformation and talent strategy for technology and consulting firms. As the Head of Talent and Culture at Oficina Consultoria, she leverages her expertise in change management, for which she holds a Prosci® certification. Colleagues describe her as empathetic, committed, and a genuine partner.

She demonstrates a strong interest in fostering inclusive workplaces and promoting social justice, frequently sharing content on belonging and racial equity. Her activities also suggest a passion for sustainability, highlighted by her firms involvement in global climate conferences like COP30.

Unique fact: Ana Beatriz successfully led the complex HR transition during the acquisition of BrScan Tecnologia by Serasa Experian.

Personality Overview

Fast But Analytical

Rigorous & Demanding

ROI Driven

They prefer to move quickly, and expect the same from others.  They put a lot of effort into ensuring personal success. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Organizational Culture
Her current role as Head of Talent and Culture and posts about strategic planning underscore her focus on building strong, collaborative work environments.
Change Management
A Prosci® Certified Practitioner, she has hands-on experience leading HR through major organizational changes, including a corporate acquisition.
Inclusion & Belonging
She actively shares content about creating a sense of belonging at work and supports social justice initiatives like #novembronegro.

Media Appearances

Ana has no verified media appearances

Work History

9-2025
Head de Talentos e Cultura at Oficina Consultoria
9-2021 - 7-2025
HRBP Manager at Serasa Experian
6-2020 - 9-2021
Gerente de Gestão de Gente at BrScan Tecnologia
9-2018 - 6-2020
Gerente de Desenvolvimento de Novos Negócios at B2HR Consultoria
9-2016 - 8-2018
Gerente Corporativa de Recursos Humanos at Marista Centro-Norte

Education

7-2024 - 6-2025
Postgraduate Degree from Pontifícia Universidade Católica do Paraná
2019 - 2020
MBA em Liderança from Pontifícia Universidade Católica do Rio Grande do Sul

More Information

Social Presence :

Prographics :

Exp : 8 Location : Federal District, Brazil Job Level : N/A Designation : Head de Talentos e Cultura at Oficina Consultoria
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Insights For Selling To Ana Beatriz

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Objectively showcase the impact that your product creates
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ana Beatriz is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ana Beatriz

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Ana Beatriz move?

  • If convinced, they can reach decisions quite fast.
  • Can Ana Beatriz take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Ana Beatriz

Personality Compatibility


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