Ana Castro

Critic
DISC Type : C

Sr. Director of Planning and Production at Magic Spoon

New York, New York, United States

Overview

Ana has no verified overview

Personality Overview

ROI Driven

Precise

Objective Thinker

They prefer to do logical analysis and value evidence over emotions.  They enjoy working alone and do not rely on others very often. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Ana has no verified topics they care about

Media Appearances

Ana has no verified media appearances

Work History

4-2022
Sr. Director of Planning and Production at Magic Spoon
12-2020 - 4-2022
Director of Special Operations at Magic Spoon
1-2020 - 11-2020
Director of Special Operations at Sakara Life
6-2019 - 1-2020
Sr. Director of Operations at The Nue Co.
10-2018 - 5-2019
Sr. Director of Partnerships & Alliances at Afiniti

Education

2015 - 2017
Master of Business Administration (MBA) from Columbia Business School
2007 - 2011
Bachelor of Science (BS) from NYU Stern School of Business

More Information

Social Presence :

Prographics :

Exp : 12 Location : New York, New York, United States Job Level : Senior Designation : Sr. Director of Planning and Production at Magic Spoon
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Insights For Selling To Ana

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • Tell them what ROI they can expect

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ana is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Ana

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Ana move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Ana take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Ana

Personality Compatibility


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