Ana Cristina Guimaraes

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DISC Type : DC

Senior Director, Global Marketing & Communications at The Row

United States

Overview

Ana has no verified overview

Personality Overview

Fast But Analytical

ROI Driven

Rigorous & Demanding

They like to stay in control of the negotiation or defining of the terms.  They prefer to move quickly, and expect the same from others. They put a lot of effort into ensuring personal success.

Topics They Care About

Ana has no verified topics they care about

Media Appearances

Ana has no verified media appearances

Work History

3-2026
Senior Director, Global Marketing & Communications at The Row
11-2023 - 3-2026
Director, Global Marketing & Communications at The Row
11-2022 - 11-2023
Director, Global Marketing at Clinique at The Estée Lauder Companies Inc.
4-2021 - 11-2022
Manager, Global Marketing at MAC Cosmetics at The Estée Lauder Companies Inc.
5-2018 - 4-2021
Manager, North America VIP & Global Events at CELINE (LVMH)

Education

2010 - 2014
Bachelor's Degree from Brown University
2017 - 2020
Digital Marketing from General Assembly

More Information

Social Presence :

Prographics :

Exp : 11 Location : United States Job Level : Senior Designation : Senior Director, Global Marketing & Communications at The Row
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Insights For Selling To Ana Cristina

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates

DONT's

  • Don't try too hard to forge relationships with them
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ana Cristina is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ana Cristina

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Ana Cristina move?

  • If convinced, they can reach decisions quite fast.
  • Can Ana Cristina take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Ana Cristina

Personality Compatibility


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